Genre Publics is a cultural history showing how new notions of 'the local' were produced in context of the Indonesian 'local music boom' of the late 1990s. Drawing on industry records and interviews, media scholar Emma Baulch traces the institutional and technological conditions that enabled the boom, and their links with the expansion of consumerism in Asia, and the specific context of Indonesian democratization. Baulch shows how this music helped reshape distinct Indonesian senses of the modern, especially as 'Asia' plays an ever more influential role in defining what it means to be modern.

In the late 1990s sales of Indonesian pop artists' recordings overtook sales of those issuing from the US and Europe. Media scholar Emma Baulch traces the institutional and technological conditions that enabled this local music boom, providing an historical account of media changes from 1965 to the present and arguing for its formative role in social and political change. Drawing on industry data and interviews, Genre Publics delineates a cultural history showing how new notions of 'the local' were produced in context of the boom and enquires into their links with the expansion of consumerism in Asia, as well as with a more specific context of Indonesian democratization. Baulch focuses on the evolution of popular music genres in the boom to explore how this music helped reshape distinct Indonesian senses of the modern, especially as 'Asia' plays an ever more influential role in defining what it means to be modern. The book also explores the unfolding of consumer capitalism in Indonesia, and of the particular kinds of class politics it engenders. It chronicles the important role popular music genres play in contests along class lines over preferred meanings of 'the local' at moments of political transition and rapid social change. The genre publics theory links class formation to popular music in a way that provides a fresh perspective on the role popular music plays in social and political change. It is the only book to consider the role consumerist ideologies are playing in the formation of political subjectivity in Indonesia.