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Creating the Customer-Driven Library
Building on the Bookstore Model
EPUB
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9780838990452
Veröffentl:
2009
Einband:
EPUB
Erscheinungsdatum:
01.01.2009
Seiten:
208
Autor:
Jeannette Woodward
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
Librarians are now faced with marketing to a generation of students who log on rather than walk in and this cutting-edge book supplies the tools needed to keep customers coming through the door.
To be, or not to be: that is the question: whether 'tis nobler in the mind to suffer the slings and arrows of outrageous fortune, or to take arms against a sea of troubles, and by opposing end them? To die: to sleep; no more; and, by a sleep to say we end the heart-ache and the thousand natural shocks that flesh is heir to, 'tis a consummation devoutly to be wish'd. To die, to sleep; to sleep: perchance to dream:
Introduction1. Reinventing the Academic Library2. Making It Happen: Leadership and the Professional Staff3. Public Service Staffing: Past, Present, and Future4. A Great Place to Be: Creating a Livable Library5. Transforming Spaces on Tight Budgets6. Making the Transition to a Twenty-First-Century Library7. Innovation at the Forefront8. Sharing Our Vision: Marketing the Academic Library9. Customer Service: Making It All Come Together10. Evaluating Our ProgressIndex
Academic libraries are going through what may be the most difficult period in their history. With more and more scholarly content available online and accessible almost anywhere, where does the traditional “brick and mortar” library fit in? In this book Jeannette Woodward attacks these and other pressing issues facing today’s academic librarians. Her trailblazing strategies center on keeping the customer’s point of view in focus at all times to help youIntegrate technology to meet today’s student and faculty needsRevaluate the role and function of library service desksImplement staffing strategies to match customer expectationsCreate new and effective promotional materialsLibrarians are now faced with marketing to a generation of students who log on rather than walk in and this cutting-edge book supplies the tools needed to keep customers coming through the door.