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Consumer marketing in contemporary China
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ISBN-13:
9780857246608
Veröffentl:
2010
Einband:
PDF
Seiten:
0
Sprache:
Englisch
Beschreibung:
This e-book is dedicated to helping you to get a better understanding of how China is both changing the global marketplace and is, in turn, experiencing change in its own consumer marketplace. The articles in this e-book were selected as they covered several important research topics which are very relevant in helping marketers to better understand how to achieve success in the Chinese marketplace. This is a most exciting collaboration which will be of great value to all marketers.
This e-book is dedicated to helping you to get a better understanding of how China is both changing the global marketplace and is, in turn, experiencing change in its own consumer marketplace. The articles in this e-book were selected as they covered several important research topics which are very relevant in helping marketers to better understand how to achieve success in the Chinese marketplace. This is a most exciting collaboration which will be of great value to all marketers.