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behavioral aspects of pricing
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ISBN-13:
9780857246660
Veröffentl:
2010
Einband:
PDF
Seiten:
0
Sprache:
Englisch
Beschreibung:
This e-book features research presented at the Academy of Marketing's 5th International Colloquium, with papers that cover the issues surrounding company brand management in the face of local, national and global constraints in a rapidly changing external environment.
This e-book features research presented at the Academy of Marketing's 5th International Colloquium, with papers that cover the issues surrounding company brand management in the face of local, national and global constraints in a rapidly changing external environment.