Dr Roy Sugarman presents the second edition of his highly acclaimed work on motivation and the coaching of emotion. Since the first edition of his book, he has received overwhelmingly positive feedback on which this second edition is based. In proposing an entirely new paradigm for coaches and personal trainers, Dr Sugarman sets out clear strategies, based in behavioral science, for trainers to forge warmer and more effective relationships with their clients. In this paradigm, coaches and trainers can help clients find their resolve to change on their own terms, and in doing so, became an expert in the thing that matters most, their optimal performance. Already part of many personal training curricula worldwide, Dr Sugarman's work on motivation in physical training and sport coaching settings is becoming the bible for those in the training community who want to drive growth in the industry by engaging more people in positive healthy behavior change. "e;I had the distinct pleasure of reading Dr Roy Sugarman's book and the opportunity to interview him about his book "e;Engaging and Retaining Clients in Healthy Behavior Change"e;- this is a GAME CHANGER for trainers....and by the way from taking this approach I doubled my business. As for this second edition, I thought chapter 9 is brilliant! His closing thoughts in chapter 10 are a mission statement to the entire fitness industry as I believe it is dying. I think it helps create a vision for what coaching is and what training is missing. Emotion is something we have been scared away from dealing with. They kind of teach the empathy out of you - and for us coaches he hits the nail on the head- it's impossible to not deal with it - solution? - Because of him we have tangible solutions and systems that make trainers see how they can evolve."e;John Sinclair:- Faculty Member, PTA GlobalEdmonton, CanadaIntroduction to the second edition:The first edition was a testing ground for the opinions of people I value most, and much feedback has been received and incorporated into this second edition. I have expanded on several themes whilst still maintaining the core values of the first edition. More subtly, I have ramped up the level of abstraction of the language and concepts, to make it more challenging for those who read the first book, and in an attempt to address more controversial issues for a wider audience. Many trainers and coaches have given their feedback openly, thankfully mostly positive, and they have noted how much the first book helped their work and furthered the financial value of their practices, for which I am grateful and humbled. Personally, my sole motivation as I write these books is for the field to prosper and hopefully to collaborate with Ian O'Dwyer and others at PTA Global in driving a new paradigm in training and coaching settings. I am inspired by the work of those trainers and coaches who stick to their professions but still incorporate new ideas that will advance their often precarious industry and vulnerable tenure. In the competitive peak performance industry, getting results is what counts, not good intentions. Like any other business, it is all about managing people and attempting the optimisation of human capital in society. In my discussions with leaders in the industry, it seemed no new information is coming into the coaching industry that is likely to drive growth into the future, not even the arrival of brilliant instruments such as the ViPR or TRX cables. Therefore, many coaches and trainers, myself included are trying to develop a new paradigm, namely, one I have termed client-centered training. This will help drive growth in the industry, where twenty-four hour gyms, Zumba and other recent eventualities are challenging the traditional views and trainer roles with good effect, and making it fun and easy. The science of coaching advances one funeral at a time, and so hopefully the younger coaches will Dr Roy Sugarman

Dr Roy Sugarman presents the second edition of his highly acclaimed work on motivation and the coaching of emotion. Since the first edition of his book, he has received overwhelmingly positive feedback on which this second edition is based. In proposing an entirely new paradigm for coaches and personal trainers, Dr Sugarman sets out clear strategies, based in behavioral science, for trainers to forge warmer and more effective relationships with their clients. In this paradigm, coaches and trainers can help clients find their resolve to change on their own terms, and in doing so, became an expert in the thing that matters most, their optimal performance. Already part of many personal training curricula worldwide, Dr Sugarman's work on motivation in physical training and sport coaching settings is becoming the bible for those in the training community who want to drive growth in the industry by engaging more people in positive healthy behavior change. "e;I had the distinct pleasure of reading Dr Roy Sugarman's book and the opportunity to interview him about his book "e;Engaging and Retaining Clients in Healthy Behavior Change"e;- this is a GAME CHANGER for trainers....and by the way from taking this approach I doubled my business. As for this second edition, I thought chapter 9 is brilliant! His closing thoughts in chapter 10 are a mission statement to the entire fitness industry as I believe it is dying. I think it helps create a vision for what coaching is and what training is missing. Emotion is something we have been scared away from dealing with. They kind of teach the empathy out of you - and for us coaches he hits the nail on the head- it's impossible to not deal with it - solution? - Because of him we have tangible solutions and systems that make trainers see how they can evolve."e;John Sinclair:- Faculty Member, PTA GlobalEdmonton, CanadaIntroduction to the second edition:The first edition was a testing ground for the opinions of people I value most, and much feedback has been received and incorporated into this second edition. I have expanded on several themes whilst still maintaining the core values of the first edition. More subtly, I have ramped up the level of abstraction of the language and concepts, to make it more challenging for those who read the first book, and in an attempt to address more controversial issues for a wider audience. Many trainers and coaches have given their feedback openly, thankfully mostly positive, and they have noted how much the first book helped their work and furthered the financial value of their practices, for which I am grateful and humbled. Personally, my sole motivation as I write these books is for the field to prosper and hopefully to collaborate with Ian O'Dwyer and others at PTA Global in driving a new paradigm in training and coaching settings. I am inspired by the work of those trainers and coaches who stick to their professions but still incorporate new ideas that will advance their often precarious industry and vulnerable tenure. In the competitive peak performance industry, getting results is what counts, not good intentions. Like any other business, it is all about managing people and attempting the optimisation of human capital in society. In my discussions with leaders in the industry, it seemed no new information is coming into the coaching industry that is likely to drive growth into the future, not even the arrival of brilliant instruments such as the ViPR or TRX cables. Therefore, many coaches and trainers, myself included are trying to develop a new paradigm, namely, one I have termed client-centered training. This will help drive growth in the industry, where twenty-four hour gyms, Zumba and other recent eventualities are challenging the traditional views and trainer roles with good effect, and making it fun and easy. The science of coaching advances one funeral at a time, and so hopefully the younger coaches will Dr Roy Sugarman