Design Thinking
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Design Thinking

The Key to Enterprise Agility, Innovation, and Sustainability
Sofort lieferbar | Lieferzeit:3-5 Tage I
David West
eBook Typ:
Adobe Digital Editions
eBook Format:
Adobe DRM [Hard-DRM]

This is a book for Business, IT, and Design professionals responsible for assisting their organizations in the adoption and leveraging a design approach for innovation strategy and organizational transformation.The influence and scope of Design Thinking is expandingrapidly. Numerous organizations are appointing Chief Design Officers (CDO) to lead innovation efforts and effect internal “design cultures.” Corporations like SAP, PepsiCo, and Microsoft are using design thinking to transform their feature-centric development cultures into user-centric ones. Accenture and McKinsey, among other global business consultancies have established design agencies to serve growing customer needs. Successful startups like AirBnB are establishing organizational cultures grounded in Design Thinking.Design Thinking is an essential foundation for organizations dedicated to goals of innovation, adaptability, agility, and sustainability.This book presents Design Thinking as a worldview that supports alternative ways of thinking about complex problems and their solution. Origins and applications of this worldview are provided in order to ensure a solid foundation for understanding and leveraging Design Thinking.The second part of the book presents practical perspectives, principles, concepts, practices, and evaluation techniques in the form of 23 patterns. Each pattern is a focused discussion of one aspect of Design Thinking. The patterns are intended to supply tools to provide the means to accomplish organizational design objectives.
8 Acknowledgements10 Manifesto12 Introduction37 What is Design75 Composite Systems and Wicked Problems125 Designers Mind160 Design Thinking211 The Patterns    228 Essence        230 Form        242 Unfolding        252 Zen Mind        262 Logos        272 People First    282 Principles        284 Gestalt        292 Russian Dolls        298 Magical Liminal        304 Forever Jung        312 Personae        322 Embodied Mind        330 Glossolalia        346 Everything and Object        358 Thick Description        366 It’s About Time        376 Room of One’s Own        388 Tribes    396 Practices        398 Participant Observation        406 Design Brief        414 Prometheus Bound        422 System Metaphor        430 It Takes a Village        438 Story Telling        446 Show Me    452 Evaluation        454 Fit        462 Invisibility        470 Seed Recognizes Flower        478 Attractiveness        486 Joy498 Conclusion511 Bibliography519 Iconography

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