The go-to guide for learning what to say and how to say it In this climate of near constant streams of media messages, organizations need to know how to effectively communicate risks to their audiences and what to say when a crisis strikes. Risk and Crisis Communications: Methods and Messages is designed to help organizations understand the essential components of communicating about risks during a crisis, and it carves out a role for safety health and environmental (SH&E) professionals in the process. Covering common theoretical concepts and explaining the positions of noted experts in the field such as Peter Sandman and Vincent Covello, the book provides a fundamental understanding of the process behind crafting effective messages for a variety of different situations and explains the consequences of saying the wrong thing to an emotional audience. Incorporating numerous case studies including the BP Deepwater Horizon Oil Spill and the 2010 H1N1 pandemic it shows how messages can change the way an audience perceives an event and how they react to it, clearly demonstrating how ineffective messages can create untold difficulties for an organization's public image. Savvy SH&E professionals know that their role in helping to craft risk and crisis messages as well as assisting in the execution of risk communication plans provides a critical path to becoming more valuable members of their organizations. Risk and Crisis Communications: Methods and Messages provides invaluable assistance in helping SH&E professionals add value to their organization.

The go-to guide for learning what to say and how to say itIn this climate of near constant streams of media messagesorganizations need to know how to effectively communicate risks totheir audiences and what to say when a crisis strikes. Risk andCrisis Communications: Methods and Messages is designed to helporganizations understand the essential components of communicatingabout risks during a crisis, and it carves out a role for safetyhealth and environmental (SH&E) professionals in theprocess.Covering common theoretical concepts and explaining thepositions of noted experts in the field such as Peter Sandman andVincent Covello, the book provides a fundamental understanding ofthe process behind crafting effective messages for a variety ofdifferent situations and explains the consequences of saying thewrong thing to an emotional audience. Incorporating numerous casestudies--including the BP Deepwater Horizon Oil Spill and the2010 H1N1 pandemic--it shows how messages can change the way anaudience perceives an event and how they react to it, clearlydemonstrating how ineffective messages can create untolddifficulties for an organization's public image.Savvy SH&E professionals know that their role in helping tocraft risk and crisis messages as well as assisting in theexecution of risk communication plans provides a critical path tobecoming more valuable members of their organizations. Risk andCrisis Communications: Methods and Messages provides invaluableassistance in helping SH&E professionals add value to theirorganization.