A fascinating look at five decades of Amway's innovationAmway started in 1959 as a way for people to earn extra moneyselling soap and cosmetics. Today, it has recaptured the public'sattention largely because of an extensive print and broadcastcampaign featuring the Quixtar name-with ads saying "you know us asAmway."Amway Forever chronicles the amazing inside story of thisglobal business phenomenon. Page by page, it explores the historyof Amway and its remarkable resurgence around the world. From howthe company began and its growing pains in the 70's and 80's to itsrecent online revival, this book explores how Amway has survivedand thrived over the past fifty years.* Delves into how innovation has led to Amway's growth into aninternational powerhouse* Reveals Amway's pioneering marketing tactics and salesstrategies* Offers an historic perspective, as well as a contemporary look,at how the company has evolvedEngaging and informative, Amway Forever is a must-readfor anyone interested in this company's unique business model andbuzzworthy emergence into a global success.

Acknowledgments ixIntroduction: Selling a Dream xiChapter 1: Capitalism and Controversy 1Chapter 2: An Adventurous Partnership 15Chapter 3: Taking Flight and Sailing Away 25Chapter 4: Sell Something Everybody Needs 35Chapter 5: Unveiling "The Plan" 45Chapter 6: Toppling the Pyramid 57Chapter 7: Retooling the Machine 77Chapter 8: Diamonds, Rubies, Emeralds, and Pearls 91Chapter 9: Clash of the Soap Titans 107Chapter 10: Friends in High Places 119Chapter 11: West Meets East 131Chapter 12: The Biggest Market Ever 145Chapter 13: New Heart, New Identity 153Chapter 14: Amway Redux 163Chapter 15: The Way Ahead 177Notes 183Selected Bibliography 203About the Author 213Index 215