A complete course on the rules of marketing for today s climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and it s important that they buy from businesses that share their core beliefs. Despite these demands, effective marketing still comes down to knowledge, empathy, and communication. Kick Ass Business and Marketing Secrets offers a complete course on business and marketing, with simple, easily implemented rules for marketing success. The author, Mr. Marketer Bob Pritchard, offers expert guidance to help you thoroughly research and understand your product, market place, and competitors. Delivers step-by-step advice on how to add value to every purchase Details various communication vehicles and advises on how to choose the most appropriate vehicle for your campaign Develops critical thinking skills to push you beyond your comfort level With so many new sources of market pressure, there s no room for poor marketing strategies. Get the new rules for marketing, and stand out from the rest.

A complete course on the rules of marketing for today'sclimateIn this fast-paced, cluttered, and global marketplace, newinfluences are constantly affecting your business. Today'ssophisticated consumers are searching for products that meet anemotional need, have added value, and come with no purchase risk.They want environmentally friendly products, and it'simportant that they buy from businesses that share their corebeliefs. Despite these demands, effective marketing still comesdown to knowledge, empathy, and communication. Kick Ass Businessand Marketing Secrets offers a complete course on business andmarketing, with simple, easily implemented rules for marketingsuccess.The author, "Mr. Marketer" Bob Pritchard, offersexpert guidance to help you thoroughly research and understand yourproduct, market place, and competitors.* Delivers step-by-step advice on how to add value to everypurchase* Details various communication vehicles and advises on how tochoose the most appropriate vehicle for your campaign* Develops critical thinking skills to push you beyond yourcomfort levelWith so many new sources of market pressure, there's noroom for poor marketing strategies. Get the new rules formarketing, and stand out from the rest.

Preface viiChapter 1 The Need for a New Approach 1Chapter 2 Keep Learning, Predict, and Embrace Change 29Chapter 3 Moment of Truth 47Chapter 4 Formulate a Clear Business Vision 65Chapter 5 Research Is the Foundation of Success 71Chapter 6 Know What Business You Are In 89Chapter 7 Your Name and Image Are Critical Success Tools 95Chapter 8 Customer Purchasing Benefit 101Chapter 9 Success Is About the Customer, Not the Product?111Chapter 10 Sell Emotional Benefits, Not Features 119Chapter 11 Positively Outrageous Service Is Great Business125Chapter 12 Add Value to Every Transaction 159Chapter 13 Building the Brand and First Recall 175Chapter 14 Where and How Do You Offer Your Product? 189Chapter 15 Internet Commerce and Social Media 217Chapter 16 Close the Sale by Reversing the Risk 239Chapter 17 Cut through the Clutter 245Chapter 18 Persistence and Morality Pay 253Conclusion 259About the Author 263Index 267