CHINA CEO: A Case Guide for Business Leaders in China Some Western business leaders are moving into China without any clear knowledge of the many pitfalls they will encounter: the weak rule of law, forceful governmental intervention, a scarcity of managerial talent, the likelihood of counterfeiting, the fast paced business environment and surprisingly aggressive local competitors. This book uses case studies to both illuminate and examine these key managerial challenges. Each case focuses on a specific topic and is complemented with commentaries from professors and executives who have extensive front-line experience in China. The cases are the product of three-year research and are well-tested in MBA and executive courses. The authors' philosophy is that readers can learn most effectively through the experience of others captured in real cases! The book includes a broad range of companies, such as Emerson, Eli Lily, General Motors, Peugeot, Carrefour, Daimler-Chrysler, Picanol. It also includes more personal experiences concerning the many challenges of expatriate-living in China , some of whom have started their own businesses. The book provides concise but insightful analysis to help readers to get the most from the case studies. As a result, this book will help you get better prepared to face the varied challenges you will find in China. These cases complement the material presented in a previous work, China CEO: Voices of Experience from 20 International Business Leaders, also published by John Wiley & Sons.

CHINA CEO: A Case Guide for Business Leaders in ChinaSome Western business leaders are moving into China without anyclear knowledge of the many pitfalls they will encounter: the weakrule of law, forceful governmental intervention, a scarcity ofmanagerial talent, the likelihood of counterfeiting, the fast pacedbusiness environment and surprisingly aggressive local competitors.This book uses case studies to both illuminate and examine thesekey managerial challenges. Each case focuses on a specific topicand is complemented with commentaries from professors andexecutives who have extensive front-line experience in China. Thecases are the product of three-year research and are well-tested inMBA and executive courses.The authors' philosophy is that readers can learn mosteffectively through the experience of others captured in realcases! The book includes a broad range of companies, such asEmerson, Eli Lily, General Motors, Peugeot, CarrefourDaimler-Chrysler, Picanol. It also includes more personalexperiences concerning the many challenges of expatriate-living inChina , some of whom have started their own businesses.The book provides concise but insightful analysis to helpreaders to get the most from the case studies. As a result, thisbook will help you get better prepared to face the variedchallenges you will find in China. These cases complement thematerial presented in a previous work, China CEO: Voices ofExperience from 20 International Business Leaders, also publishedby John Wiley & Sons.

Introduction xiAcknowledgements xix1 Leadership in China: Putting the heart where the mind is1Introduction 2Case study: Emerson Electric (Suzhou) Co., Ltd 7CASE COMMENTARIESHoward Ward, Professor of Management, CEIBS 26Gousheng Zhu, Operation General Manager, BOC China 302 Human resources in China: Chasing the runaway bride35Introduction 36Case study: Eli Lilly and Company, China affiliate, war fortalent 42CASE COMMENTARIESWilliam H. Mobley, Professor of Management, CEIBS 58Founder of Mobley Group Pacific LimitedAngeli Kwauk, Area Director of Human Resources, China GrandHyatt Shanghai 60Xiaotong Li, HR Director, Shared Service Organization 64Henkel (China) Investment Co. Ltd3 Joint ventures: Dancing the Chinese tango 69Introduction 70Case study: Guangzhou Peugeot Automobile Co., Ltd 76CASE COMMENTARIESPer V. Jenster, Professor of Management, CEIBS 88Wei Joo Chai, Factory Manager, Shanghai Kerry Oils and GrainsIndustries Ltd 914 Dealing with headquarters: The art of juggling 99Introduction 100Case study: Picanol China 106CASE COMMENTARIESWillem P. Burgers, Professor of Marketing and Strategy, BayerHealthcare Chair in Strategy and Marketing, CEIBS 125Hans-Peter Bouvard, Director Business Dev. Northern Asia Reichle+ De-Massari Far East (Pte) Ltd 128Gary An, General Manager, Amphenol East Asia ElectronicTechnology (Shenzhen) Co., Ltd, Amphenol Commercial Products(Chengdu) Co., Ltd 1315 Counterfeiters in China: Catch me if you can 135Introduction 136Case study: GM China versus Chery, disputes over intellectualproperty rights 141CASE COMMENTARIESGerald E. Fryxell, Professor of Management, CEIBS 155Doug Ho Song, Managing Director, Doosan Leadership InstituteDoosan Group 1576 Chinese consumers: The new kids on the block 161Introduction 162Case study: Mercedes-Benz and Wuhan Wild Animal Park 168CASE COMMENTARIESDongsheng Zhou, Professor of Marketing, CEIBS 179Yufeng Zhao, General Manager, Progress Strategy Consulting Co.Ltd 1827 Government relationship: Playing Chinese poker 187Introduction 188Case study: Carrefour China, revamping business to follow localrules 193CASE COMMENTARIESThomas E. Callarman, Professor of Operations Management, CEIBS209Sergiy Lesnyak, Chief Representative, Ferrexpo Group in China211Xuezheng Li, Global Sales Director, Beijing BOE OptoelectronicsTechnology Co., Ltd, Former Chief Public Relations Officer, BOETechnology Group Co., Ltd. 1248 Expatriates in China: Lost in translation 219Introduction 220Case study: The lollypop that turned bitter, the experience ofan expatriate couple in China 225CASE COMMENTARIESBala Ramasamy, Professor of Economics, CEIBS 240Bettina Ganghofer, Deputy General Manager, Shanghai PudongInternational Airport Cargo Terminal Co., Ltd (Lufthansa JV)2439 Foreign entrepreneurs: Chasing the China dream 247Introduction 248Case study: Personal reflections of three foreign entrepreneursin China 254CASE COMMENTARIESDingkun Ge, Professor of Strategy & Entrepreneurship, CEIBS274Shaun Rein, Managing Director, China Market Research Group (CMR)277Index 283