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Elite China

Luxury Consumer Behavior in China
 E-Book
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9781118179215
Einband:
E-Book
Seiten:
224
Autor:
Pierre Xiao Lu
eBook Typ:
Adobe Digital Editions
eBook Format:
E-Book
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:

A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
Acknowledgments ix
Foreword xi

Introduction: Understand China's Elite, Understand China'sFuture xiii

Chapter 1: Luxury Consumption and China's Elite 1

Chapter 2: The Confused Concept of "Luxury" 19

Chapter 3: Consumer Value Systems in 21st-Century China 31

Chapter 4: A Typology of Chinese Luxury Consumers 69

Chapter 5: Habits, Lifestyles, Locations 99

Chapter 6: Opportunities for Chinese Luxury Brands 141

Conclusion 179

Appendix 195

Index 203

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