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Elite China
Luxury Consumer Behavior in China
E-Book
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9781118179215
Veröffentl:
2011
Einband:
E-Book
Seiten:
224
Autor:
Pierre Xiao Lu
eBook Typ:
EPUB
eBook Format:
Reflowable E-Book
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
Acknowledgments ixForeword xiIntroduction: Understand China's Elite, Understand China'sFuture xiiiChapter 1: Luxury Consumption and China's Elite 1Chapter 2: The Confused Concept of "Luxury" 19Chapter 3: Consumer Value Systems in 21st-Century China 31Chapter 4: A Typology of Chinese Luxury Consumers 69Chapter 5: Habits, Lifestyles, Locations 99Chapter 6: Opportunities for Chinese Luxury Brands 141Conclusion 179Appendix 195Index 203