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The Non Nonprofit

For-Profit Thinking for Nonprofit Success
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Steve Rothschild
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Adobe DRM [Hard-DRM]

A top business leader shares the business principles he used tolaunch both a top company and a thriving nonprofit
Nonprofit leaders know that solving pervasive social problemsrequires passion and creativity as well as tangible results. TheNon Nonprofit shares the same business principles that drivethe world's best companies, showing how they can (and should) beapplied to the realm of nonprofits. Steve Rothschild personallycrossed sectors when he left corporate America to found Twin CitiesRISE!, a highly successful poverty reduction program. His honeststory, and success and missteps, create an essential roadmap forany social venture looking to prove and boost its impact.
* Distills essential nonprofit principles such as having a clearand appropriate purpose, creating economic value from socialbenefit, and establishing mutual accountability
* Shares successful approaches from innovative organizations suchas Grameen Bank, Playworks, Common Ground, Habitat for Humanity,Lumni, Caring Bridge, College Summit and RISE!
* Draws from the author's success in founding and building TwinCities RISE!, which trains unemployed Minnesotans for living wagejobs. RISE! serves 1,500 participants each year

As insightful as it is inspiring, The Non Nonprofit canhelp maximize the positive impact of any nonprofit.
Foreword: How This Book Will Benefit Us All ix
by Bill George

Introduction 1

1 Principle #1: Have a Clear and Appropriate Purpose 21

2 Principle #2: Measure What Counts 47

3 Principle #3: Be Market Driven 65

4 Principle #4: Create Mutual Accountability 85

5 Principle #5: Support Personal Empowerment 101

6 Principle #6: Create Economic Value from Social Benefit 141

7 Principle #7: Be Learning Driven 169

8 The Principles in Practice 191

Appendix A: What You Can Do to Make a Difference 203

Appendix B: A Note on the Organizations in This Book 211

Notes 217

Acknowledgments 225

About the Author 227

Index 229

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