Broaden your professional horizons, expand the scope of your practice, and create new revenue streams You are uniquely gifted in your ability to ease suffering and enhance quality of life. You help solve profound human problems and restore hope. Now, The Million Dollar Private Practice reveals how you can leverage your distinctive talents and expertise to dramatically expand your professional and financial horizons. Building upon the premise that the key to building a million-dollar practice is expanding your services from "e;one to one"e; to "e;one to many,"e; renowned private practice development consultant David Steele reveals his time-tested strategies for transforming the ways you think and work. You'll discover how to: Choose your niche and "e;own"e; it Develop business models custom-tailored to your unique talents and goals Create new systems, products, and services that make a considerable difference in your clients' lives Make "e;intangible"e; services tangible through branding and packaging Create value through referral systems, affiliate programs, and joint ventures Use creative marketing strategies designed for private practice professionals Develop sales and enrollment strategies that dramatically boost your client base Recruit, organize, motivate, and manage staff needed to build and run a million-dollar practice Demonstrating that profits need not be the enemy of ideals, this insightful guide to professional development is an important resource for psychotherapists, family and marriage therapists, social workers, and all private practice professionals seeking creative ways to attract new clients and build their businesses.

Broaden your professional horizons, expand the scope of yourpractice, and create new revenue streamsYou are uniquely gifted in your ability to ease suffering andenhance quality of life. You help solve profound human problems andrestore hope. Now, The Million Dollar Private Practicereveals how you can leverage your distinctive talents and expertiseto dramatically expand your professional and financialhorizons.Building upon the premise that the key to building amillion-dollar practice is expanding your services from "one toone" to "one to many," renowned private practice developmentconsultant David Steele reveals his time-tested strategies fortransforming the ways you think and work. You'll discover howto:* Choose your niche and "own" it* Develop business models custom-tailored to your unique talentsand goals* Create new systems, products, and services that make aconsiderable difference in your clients' lives* Make "intangible" services tangible through branding andpackaging* Create value through referral systems, affiliate programs, andjoint ventures* Use creative marketing strategies designed for private practiceprofessionals* Develop sales and enrollment strategies that dramatically boostyour client base* Recruit, organize, motivate, and manage staff needed to buildand run a million-dollar practiceDemonstrating that profits need not be the enemy of ideals, thisinsightful guide to professional development is an importantresource for psychotherapists, family and marriage therapistssocial workers, and all private practice professionals seekingcreative ways to attract new clients and build theirbusinesses.

Preface viiCHAPTER ONEIs a Million Dollar Practice Right for You? 1CHAPTER TWOYour Mission and Message 41CHAPTER THREEOwning Your Niche: The Platinum Rule ofMarketing in Action 67CHAPTER FOURHow to Create Services, Products, and ProgramsThat Promote Change 101CHAPTER FIVECreative Business Models and Service Delivery Systems 121CHAPTER SIXCreative Marketing 145CHAPTER SEVENMaking the Sale, Getting the Client 189CHAPTER EIGHTBuilding Your Million Dollar Practice 225Epilogue 255Afterword 265Appendix: Selected Resources for Building Your Million Dollar Practice 267About David Steele 269Notes 271