How-to guidance for optimizing incumbent technologies to deliver a better product and gain competitive advantage Their zip codes are far from Silicon Valley. Their SIC codes show retail, automobile or banking. But industry after industry is waking up to the opportunity of "e;smart"e; products and services for their increasingly tech-savvy customers. Traditionally technology buyers, they are learning to embed technology in their products and become technology vendors. In turn, if you analyze Apple, Google, Amazon, Facebook, Twitter and eBay, you marvel at their data centers, retail stores, application ecosystems, global supply chains, design shops. They are considered "e;consumer"e; tech but have better technology at larger scale than most enterprises. The old delineation of technology buyer and vendor is obsolete. There is a new definition for the technology elite - and you find them across industries and geographies. The 17 case studies and 4 guest columns spread through The New Technology Elite bring out the elite attributes in detail. Every organization will increasingly be benchmarked against these elite - and soon will be competing against them. Contrasts the productivity that Apple, Google and others have demonstrated in the last decade to that of the average enterprise technology group Reveals how to leverage what companies have learned from Google, Apple, Amazon.com, and Facebook to your company's advantage Designed for business practitioners, CEOs, CFOs, CIOs, technology vendors, venture capitalists, IT consultants, marketing executives, and policy makers Other titles by Vinnie Mirchandani: The New Polymath: Profiles in Compound-Technology Innovations If you're looking to encourage technology innovation, look no further. The New Technology Elite provides the building blocks your company needs to become innovative through incumbent technologies.

How-to guidance for optimizing incumbent technologies to delivera better product and gain competitive advantageTheir zip codes are far from Silicon Valley. Their SIC codesshow retail, automobile or banking. But industry after industry iswaking up to the opportunity of "smart" products and services fortheir increasingly tech-savvy customers. Traditionally technologybuyers, they are learning to embed technology in their products andbecome technology vendors. In turn, if you analyze Apple, GoogleAmazon, Facebook, Twitter and eBay, you marvel at their datacenters, retail stores, application ecosystems, global supplychains, design shops. They are considered "consumer" tech but havebetter technology at larger scale than most enterprises. The olddelineation of technology buyer and vendor is obsolete. There is anew definition for the technology elite - and you find them acrossindustries and geographies. The 17 case studies and 4 guest columnsspread through The New Technology Elite bring out the eliteattributes in detail. Every organization will increasingly bebenchmarked against these elite - and soon will be competingagainst them.* Contrasts the productivity that Apple, Google and others havedemonstrated in the last decade to that of the average enterprisetechnology group* Reveals how to leverage what companies have learned fromGoogle, Apple, Amazon.com, and Facebook to your company'sadvantage* Designed for business practitioners, CEOs, CFOs, CIOstechnology vendors, venture capitalists, IT consultants, marketingexecutives, and policy makers* Other titles by Vinnie Mirchandani: The New Polymath:Profiles in Compound-Technology InnovationsIf you're looking to encourage technology innovation, look nofurther. The New Technology Elite provides the buildingblocks your company needs to become innovative through incumbenttechnologies.

Preface ixAcknowledgments xxiPart I The Convergence of Technology Production and ConsumptionChapter 1 The New Monday Morning Quarterback 3Case Study: UPS--That's Technology "Amore" 15Chapter 2 The "Industrialization" of Technology 25Case Study: HP--The Quest for a "10 Out of 10" Supply Chain 32Chapter 3 From Amazon to Zipcar: No Industry Untouched 39Case Study: Roosevelt--Innovation Island 49Chapter 4 Australia to Zanzibar: No Country for Old Products 57Case Study: Estonia's "Tiigrihüpe"--Tiger Leap 66Chapter 5 Convergence, Crossover, and Beyond 71Guest Columns: Crossover Executive Perspectives 84Perspective 1: Tony Scott (CIO, Microsoft) 84Perspective 2: Vijay Ravindran (Chief Digital Officer, The Washington Post Co.) 86Part II Key Attributes for the New Technology Elite: Three Es, Three Ms, Three Ps, and Three SsChapter 6 Elegant: In a World of Flashing 12s 93Case Study: Virgin America--Redefining Elegance in Flying 103Chapter 7 Exponential: Leveraging Ecosystems 111Case Study: RIM's Evolving Ecosystem 119Chapter 8 Efficient: Amid Massive Technology Waste 123Case Study: Facebook's Hyperefficient Data Center 133Chapter 9 Mobile: If It's Tuesday, It Must Be Xiamen 139Case Study: The Boeing 787 and HCL Technologies 149Chapter 10 Maverick: No Rules. Just Right. 155Case Study: Apple--A Thousand "Nos" and Ten Gutsy "Yeses" 163Chapter 11 Malleable: Business Model Innovation 173Case Study: Valence Health 186Chapter 12 Physical: Why Test Driving is Still Important Even in a Digital World 193Case Study: Taubman Shopping Centers 205Chapter 13 Paranoid: But Not Paralyzed 211Case Study: Wireless Aerial Surveillance Platform 220Chapter 14 Pragmatic: When Attorneys Influence Technology Even More than Engineers 225Guest Column: Legal Considerations in Technology Product Launches--Benjamin Kern 233Chapter 15 Speedy: In a New Era of Perishability 241Case Study: Corning--The Gorilla¯® Glass Rocket Ride 248Chapter 16 Social: Amid Chatty Humans and Things 255Case Study: Lexmark Genesis--A Printer for Our Social Times 265Chapter 17 Sustainable: Mining the Green Gold 271Case Study: Google's Green Initiatives 282Part III Outside Influences on the Technology EliteChapter 18 Making Regulators More Tech-Elite 291Case Study: 3M's "Periodic Table" 299Chapter 19 Society's Changing View of Technology 305Guest Column: Smart Products Consumers Can Trust--Professor Mary Cronin 313Chapter 20 Market Analysts Morphing 317Case Study: Amazon 2010 Shareholder Letter 323Endgame: "Welcome to the NFL" 327Notes 333About the Author 367Index 369