How to turn personal passion into an organization withimpactFor anyone setting out to change the world, launching anonprofit venture can be a powerful way to enact change. Whetherbringing donated eyeglasses to children who have never seenclearly, revamping inner city schools, or bringing solar cookers torefugee camps, the act of doing good can be life-changing. Yetstarting a nonprofit?and running it well?can also pose challenges.The Art of Doing Good is an essential companion for anyonelooking to start an organization that makes a real difference.Drawing from their own leadership roles in the nonprofit worldas well as interviews with 18 celebrated social innovators, theauthors prepare would-be social entrepreneurs with guidance andreal-world advice for sustaining the spirit, ambition, andingenuity to keep their vision alive and thriving.* Features real-life stories of 18 notable social entrepreneursand the organizations they run, including Geoffrey Canada (HarlemChildren?s Zone), Darell Hammond (KaBOOM!), and Michael Brown (CityYear)* Reveals what particular issues nonprofit leaders can expect toface throughout the lifespan of their organization and sharesstrategies for meeting challenges* Written by world-renowned philanthropists Bronfman and Solomonrespectively cofounder and CEO of the Andrea and Charles BronfmanPhilanthropies and coauthors of The Art of GivingWith thoughtful and comprehensive insight on how the mosteffective social ventures do good well,The Art of Doing Goodis essential reading for both new and experienced nonprofitleaders.

PREFACE viiINTRODUCTION: How to Change the World 1PART ONE Sources of Inspiration1 That Aha! Moment: When Inspiration Strikes 172 The Prequel: The Backstory: The History Behind the Idea 31PART TWO Bringing Your Idea to Life3 What It Takes: Can You Really Do This? 494 Getting off the Ground: At Some Point You Need to Get Real 655 Being the Brand: Identifying with Your Organization 776 The Pros and Cons of Partnerships: Do Your Research 857 Finding Support: Use Your Connections 958 Setting Goals and Keeping on Track: Start Small and Grow 1099 Staffing Up: Your Most Vexing Resource: People! 12510 Hard Knocks: Weathering the Storms 13511 Preparing for Rollout: Ramping Up 149PART THREE Managing the Organization12 Becoming a Manager: The Change 16113 The Board: How the Board Can Help 16914 Transparency: No Secrets 17915 Planning for the Future: What to Do Next 18516 The Money Side: Money Is Not a Dirty Word 20317 Making Your Exit: How Do You Know When It Is Time to Go? 215EPILOGUE: The Value of Leadership 223PART FOUR ResourcesRESOURCE A: Index of Nonprofit Resources 229RESOURCE B: Major Supporters of Capacity Building 261NOTES 263ACKNOWLEDGMENTS 265ABOUT THE AUTHORS 267INDEX 271