The how-to guide to starting, funding, running, and exiting a successful online business in less than three months Getting a thriving online enterprise up and running takes more than just a good idea. It involves building a website, developing it into a viable business, maintaining cash flow, hiring a staff, and much more. The task can seem daunting, but Successful Online Start-Ups For Dummies is here to help, showing prospective entrepreneurs how to develop a sound business plan, set up a proper company structure, and attract investment/funding in less than three months. Many entrepreneurs have a great idea and the technical know-how to get a website up and running, but forget that it's a business that requires capital, management and continual growth. Successful Online Start-Ups For Dummies teaches new start-ups how to get "e;investment ready"e; and attract the right backers in a very competitive market, giving readers the specific know-how to keep their business running or how to turn it over quickly and profitably so they can move onto their next start-up or retire. Gives budding entrepreneurs everything they need to build and sell a profitable online business Topics covered include "e;bootstrapping,"e; common mistakes and missed opportunities at every step of the start-up business cycle, achieving rapid but sustainable growth, attracting the attention of investors and mentors, market validation, and much more Includes content specially tailored for readers in Australia and New Zealand, including details on all the major incubator events and start-up workshops in both countries A great idea isn't enough to achieve real business success, making Successful Online Start-Ups For Dummies the potential difference between personal financial disaster and a comfortable early retirement.

The how-to guide to starting, funding, running, and exiting asuccessful online business in less than three monthsGetting a thriving online enterprise up and running takes morethan just a good idea. It involves building a website, developingit into a viable business, maintaining cash flow, hiring a staffand much more. The task can seem daunting, but Successful OnlineStart-Ups For Dummies is here to help, showing prospectiveentrepreneurs how to develop a sound business plan, set up a propercompany structure, and attract investment/funding in less thanthree months.Many entrepreneurs have a great idea and the technical know-howto get a website up and running, but forget that it's a businessthat requires capital, management and continual growth.Successful Online Start-Ups For Dummies teaches newstart-ups how to get "investment ready" and attract the rightbackers in a very competitive market, giving readers the specificknow-how to keep their business running--or how to turn itover quickly and profitably so they can move onto their nextstart-up or retire.* Gives budding entrepreneurs everything they need to build andsell a profitable online business* Topics covered include "bootstrapping," common mistakes andmissed opportunities at every step of the start-up business cycleachieving rapid but sustainable growth, attracting the attention ofinvestors and mentors, market validation, and much more* Includes content specially tailored for readers in Australiaand New Zealand, including details on all the major incubatorevents and start-up workshops in both countriesA great idea isn't enough to achieve real business successmaking Successful Online Start-Ups For Dummies the potentialdifference between personal financial disaster and a comfortableearly retirement.

Introduction 1Part I: Following Your Dream 7Chapter 1: Understanding the Start-Up Journey 9Chapter 2: Starting as You Mean to Go On 35Part II: Getting Your Start-Up Started 67Chapter 3: Setting Up Shop: Products, Paperwork and More 69Chapter 4: Launching Your Start-Up: The Early Days 99Chapter 5: Gaining Traction: Ramping Up Your Start-Up 121Part III: Growing Up 139Chapter 6: Recognising Your Limits 141Chapter 7: Growing Strategically 167Part IV: Chasing the Pot of Gold: The Reason Your Start-Up Exists 195Chapter 8: Starting to Make Money: The Post-Profit Stage 197Chapter 9: Achieving Your Start-Up Vision and Cashing Out 215Part V: The Part of Tens 235Chapter 10: Ten (Plus One!) Mistakes That Cause Start-Ups to Fail 237Chapter 11: Ten Ways to Boost Your Start-Up Resources 245Chapter 12: Ten Things Investors Look for in Your Start-Up 253Appendix A: Finding Support for Your Start-Up 259Appendix B: Templates 263Glossary 275Index 279