Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling. The dysfunctional state of today's corporate revenue creation model results in trillions of dollars in lost growth opportunities. Revenue Disruption examines the problems of the current model and offers real-world solutions for fixing them. It lays out a detailed plan that businesspeople and companies can use to fundamentally transform their sales and marketing performance to win this century's revenue battle.

Strategies for any company to transform its sales and marketingefforts in a way that truly accelerates revenue growthRevenue Disruption delivers bold new strategies to transformcorporate revenue performance and ignite outsized revenue growth.Today's predominant sales and marketing model is at best obsoleteand at worst totally dysfunctional. This book offers a completelynew operating methodology based on a sales and marketing approachthat recognizes the global technological, cultural, and mediachanges that have forever transformed the process of buying andselling. The dysfunctional state of today's corporate revenuecreation model results in trillions of dollars in lost growthopportunities. Revenue Disruption examines the problems of thecurrent model and offers real-world solutions for fixing them. Itlays out a detailed plan that businesspeople and companies can useto fundamentally transform their sales and marketing performance towin this century's revenue battle.