che-chandler.de
|
| Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt. |
The Handbook of Communication and Corporate Reputation
ISBN-13:
9781118335451
Veröffentl:
2013
Einband:
E-Book
Seiten:
656
Autor:
Craig E. Carroll
Serie:
Handbooks in Communication and Media
eBook Typ:
PDF
eBook Format:
Reflowable E-Book
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation
With the latest insights from the world of communication studiesinto the nature of corporate reputation, this new addition toWiley-Blackwell's series of handbooks on communication andmedia reflects the growing visibility of large businesses'ethical profiles, and tracks the benefits that positive publicattitudes can bring.* Serves as the definitive research collection for a fast-growingfield featuring contributions by key international scholars* Brings together state-of-the-art communication studies insightson corporate reputation* Identifies and addresses the lacunae in the researchliterature* Applies new theoretical frameworks to corporate reputation