BRICs and Beyond is an international business executive text written especially for executive and MBA students. It is based on extensive consulting in emerging economies and several years of experience teaching executive MBA courses around the globe. The author has continually faced the problem that the available textbooks for teaching international business focused almost exclusively on examples of Western multinationals for case illustrations. In the process of preparing cases nearer to the emerging market she worked in, the author realized that the often fascinating, frequently insightful and always different approach to business illustrated by these cases should be required reading for MBA students in typical Western environments too. With its wide range of current case illustrations and concise summaries this is a new-generation text that will welcome today's MBA student to the wider world of 21st century international business. "e;. . . this book is needed not only because it looks at business from the BRICs points of view; it also looks at business from the point of view of tomorrow's business leaders and the challenges that they will have to cope with."e; --Professor Jonathan Gosling, Centre for Leadership Studies, and co-founder, The One-Planet MBA, the University of Exeter, UK "e;. . . Stephanie Jones advises Western businesses on doing business in emerging economies in a refreshingly straightforward manner, integrating in a novel way her three decades of global, practical experience with the daily barrage of reporting on the BRICs--distilling from these many lessons and principles. . ."e; --Extracted from the Foreword, by Professor Wim Naud , Director of Research, Maastricht School of Management

BRICs and Beyond is an international business executivetext written especially for executive and MBA students. It is basedon extensive consulting in emerging economies and several years ofexperience teaching executive MBA courses around the globe. Theauthor has continually faced the problem that the availabletextbooks for teaching international business focused almostexclusively on examples of Western multinationals for caseillustrations. In the process of preparing cases nearer to theemerging market she worked in, the author realized that the oftenfascinating, frequently insightful and always different approach tobusiness illustrated by these cases should be required reading forMBA students in typical Western environments too.With its wide range of current case illustrations and concisesummaries this is a new-generation text that will welcome today'sMBA student to the wider world of 21st century internationalbusiness.". . . this book is needed not only because it looks at businessfrom the BRICs points of view; it also looks at business from thepoint of view of tomorrow's business leaders and the challengesthat they will have to cope with." --Professor Jonathan GoslingCentre for Leadership Studies, and co-founder, The One-Planet MBAthe University of Exeter, UK". . . Stephanie Jones advises Western businesses on doingbusiness in emerging economies in a refreshingly straightforwardmanner, integrating in a novel way her three decades of globalpractical experience with the daily barrage of reporting on theBRICs--distilling from these many lessons and principles. . ."Extracted from the Foreword, by Professor Wim NaudéDirector of Research, Maastricht School of Management

Foreword by Professor Wim Naudé, Director of ResearchixMaastricht School of ManagementAbout the Author xiiiChapter 1 Introduction 1Doing Business in Emerging Markets - Risks, Opportunitiesand PracticePART I - RISKS 7Chapter 2 Country Risk 9Politics and Business in Emerging MarketsChapter 3 Corporate Social Responsibility 57Transparency, Ethics and Governance in Emerging MarketsChapter 4 Business Culture 95Cross-Cultural Management and People in Emerging MarketsPART II - OPPORTUNITIES 119Chapter 5 Marketing 121Implementing Marketing Ideas into and from Emerging MarketsChapter 6 Entrepreneurship and Innovation 151Technology, Innovation and New Business Ventures in EmergingMarketsPART III - PRACTICE 177Chapter 7 Strategy and Operations 179Changing Business Strategies and Operations in EmergingMarketsChapter 8 Strategic Alliances 211Western Business and Emerging MarketBusiness - Working TogetherChapter 9 Lessons for Global Business 249What We Can Learn from the BRICS and BeyondGlossary 261Reading List 267Recommended Further Reading 275Index 279