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A Typographic Workbook
A Primer to History, Techniques, and Artistry
E-Book
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9781118399880
Veröffentl:
2012
Einband:
E-Book
Seiten:
400
Autor:
Kate Clair
eBook Typ:
PDF
eBook Format:
Reflowable E-Book
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
Lavishly illustrated with more than 450 images, A Typographic Workbook, Second Edition explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topics from a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this Second Edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned. A Typographic Workbook, Second Edition is a valuable professional resource for working designers and an indispensable training tool for graphic design students.
Lavishly illustrated with more than 450 images, A Typographic Workbook, Second Edition explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topics-from a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this Second Edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned. A Typographic Workbook, Second Edition is a valuable professional resource for working designers and an indispensable training tool for graphic design students.
Preface.Acknowledgments.1: Ancient Writing Systems.2: Lettering During the Roman Empire and Middle Ages.3: Renaissance Typography and Printing.4: Typography During Colonization and Industrialization.5: Early Twentieth-Century Typography.6: Technology Changes the Designer's Role.7: Contemporary Typography and Digital Technology.8: Character Characteristics.9: Type Identification and Classification.10: Setting Text Type.11: Selecting and Combining Fonts Creatively.12: Organizing Typographic Compositions.Appendix A: Font sample charts.Appendix B: Key concepts.Appendix C: Key players.Credits.Bibliography.Index.