Everything you need to know to start and run a successfuleBay businesseBay now has 100 million active users and just keeps growing.And they have turned to For Dummies books and bestsellingeBay author Marsha Collier to help guide them through buying andselling on eBay for over a decade. This nine-books-in-one guide hasnow been updated to cover all the newest eBay seller tools, newtechniques to drive sales, new ways to enhance an eBay businessusing social media, and more. Marsha Collier covers the basics,essential tools, professional selling tips, where to findmerchandise, how to showcase and promote your stuff, storage andshipping, advice for Power Sellers, and legal/office issues.* A complete update of the bestselling eBay business guide* Covers getting the necessary eBay selling tools, how to doproduct research and set up payment systems, and tips on settingprices, creating good listings, and organizing sales* Helps you find things to sell at prices that will make aprofit, create listings that get attention, take great merchandisephotos, and promote your items on social media sites* Offers advice on providing customer service, safely storing andshipping your merchandise, and handling necessary bookkeeping andtax chores* Includes how to analyze data and establish the needed resourcesto become a Power SellereBay Business All-in-One For Dummies, 3rd Edition is thesoup-to-nuts guide for running a successful eBay business.

Introduction 1Book I: eBay Basics 5Chapter 1: Hooking Up with Online Technology 7Chapter 2: Navigating through eBay 21Chapter 3: Signing Up and Getting Started 37Chapter 4: Knowing eBay Sales 57Chapter 5: Checking Out the Seller and Leaving Feedback 79Chapter 6: Bidding to Win 103Chapter 7: Completing the Transaction 125Chapter 8: Participating in the Community 141Book II: Essential Tools 163Chapter 1: Researching on eBay 165Chapter 2: Researching Collectible Prices 185Chapter 3: Five-Star Customer Service Through EloquentCommunications 207Chapter 4: Letting PayPal Help You Manage the Money 221Chapter 5: Using eBay's Management Tools 237Book III: Selling Like a Pro 261Chapter 1: Be Sure Your Listings Make Cents 263Chapter 2: Knowing the Finer Points of Selling 281Chapter 3: Listing Items for Sale 311Chapter 4: Listing via eBay's Turbo Lister 347Chapter 5: Running Your Business on My eBay 361Book IV: Sourcing Merchandise 381Chapter 1: Understanding Online Retailing 383Chapter 2: Sourcing Merchandise Like the Pros 395Chapter 3: Selling Other People's Stuff Online 417Chapter 4: Sourcing Liquidation and Drop-Shipping 433Book V: Presenting Your Items 445Chapter 1: Your eBay Photo Studio 447Chapter 2: Mastering eBay Photography 463Chapter 3: Designing Your Website, Listings, and Blogs with HTML479Chapter 4: Getting Your Photos Ready for eBay 503Chapter 5: Getting Your Photos on eBay and the Web 513Book VI: Extending Your Reach 523Chapter 1: Developing Your Web Presence 525Chapter 2: Marketing Tools for Your Web Presence and SocialMedia 535Chapter 3: Tapping PayPal Resources to Expand Sales 549Book VII: Storing and Shipping 557Chapter 1: Organizing Your Merchandise and Shipping Area 559Chapter 2: Shipping without Going Postal 581Chapter 3: Insuring Your Item's Delivery 607Book VIII: Power Selling on eBay 621Chapter 1: Going Pro with eBay's Selling Manager 623Chapter 2: Managing Sales with eBay Apps and Third-Party Tools641Chapter 3: Attaining PowerSeller and Top Rated Seller Status657Chapter 4: Deciding When You Need an eBay Store 667Book IX: Office and Legal 689Chapter 1: Getting Legal with the State and the Feds 691Chapter 2: The Joys of Taxes and Business Reporting 707Chapter 3: Taking Care of Your Finances 723Chapter 4: Keeping You and Your Business Secure Online 741Chapter 5: Networking Your Office 757Index 767