Learn how to use stories and visuals to make top notch presentations It s called CAST (Content, Audience, Story, & Tell) and it s been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise Architecture teams and filtered from IT managers to Sales, and beyond to major organizations around the world. Now, thanks to this unique book from an expert author team that includes two Microsoft presentation experts, you can learn how to use this amazing process to create and make high impact presentations in your own organization. The book helps you build complete visual stories, step by step, by using the CAST method to first create a Story Map and from there, a compelling presentation. It includes sample Story Maps, templates, practical success stories, and more. You ll discover how to go beyond PowerPoint slides to create presentations that influence your peers and effect change. Explains the secrets of making presentations and effecting change using CAST to create Story Maps and from there, high impact and visual presentations that tell a story Covers how to apply a range of techniques and what the results look like, using screenshots of presentations, one page hand outs, and basic delivery with whiteboards Coauthored by Microsoft experts and a visual design guru who have years of experience training professionals in these methods Includes sample Story Maps, templates, practical success stories, and more Learn how to sell your ideas and trigger change in your company with Stories That Move Mountains: Storytelling and Visual Design for Persuasive Presentations.

Learn how to use stories and visuals to make top-notchpresentationsIt's called CAST (Content, Audience, Story, & Tell)and it's been a quiet success, until now. Developed over atwelve year period as a presentation method to help EnterpriseArchitects, it was adopted by Microsoft Enterprise Architectureteams and filtered from IT managers to Sales, and beyond to majororganizations around the world. Now, thanks to this unique bookfrom an expert author team that includes two Microsoft presentationexperts, you can learn how to use this amazing process to createand make high-impact presentations in your ownorganization.The book helps you build complete visual stories, step by stepby using the CAST method to first create a Story Map and fromthere, a compelling presentation. It includes sample Story Mapstemplates, practical success stories, and more. You'lldiscover how to go beyond PowerPoint slides to create presentationsthat influence your peers and effect change.* Explains the secrets of making presentations and effectingchange using CAST to create Story Maps and from therehigh-impact and visual presentations that tell a story* Covers how to apply a range of techniques and what the resultslook like, using screenshots of presentations, one page hand outsand basic delivery with whiteboards* Coauthored by Microsoft experts and a visual design guru whohave years of experience training professionals in thesemethods* Includes sample Story Maps, templates, practical successstories, and moreLearn how to sell your ideas and trigger change in your companywith Stories That Move Mountains: Storytelling and Visual Designfor Persuasive Presentations.

1 The Power of Stories 2Visual Stories 5Should We Blame the Tools? 6Finding the Right Tool for the Job 6To Be Effective, You Have to Affect People 7Convincing Evidence 102 Cast and the Visual Story Map 12The Visual Story Map 123 Using Cast to Tell Stories 22Use the Visual Story Map 23Learn From Our Experience 24Examples of Using CAST 25Build Your Own Example 25Example 1: Personal Trainer. 26Example 2: City University Hospital 27Tell the Right Story 29Tell the Story Right 294 Why 34The Three Big Whys 35Focusing First on "Why" 36All Motivation is Personal 37Techniques for Discovering Whys 37Five Whys 38Pain Chain 40Outcome Mapping 415 What 48Elements of Change. 50Brainstorming the Changes 52Filter and Focus 536 How 62Traceability and Milestones 64Finding the "How" 65Understanding the Dependencies 68Cum hoc ergo propter hoc 707 What if 76Walking Backward Through the Story 78Alternative Scenarios 80Final Thoughts on the Story Content 898 Who 92Finding the Common Ground 96Creating a Power Map 989 Learning and Decision Styles 108Categorizing Your Audience. 109Preferences, Not Prescriptions 109Learning Styles 110Decision Styles 11210 Structure 122Plot Structure 123Nesting and Embedding (or How to Tell Many Stories at the Same Time) 139Using Reality and Fiction 139Hope's Story 141Putting All the Parts Together 141In a Hurry? 14311 Character 148The Hero and the Villain 150Character Associations 152Believability 153The Cast of Characters 154Personification 15412 Sense of Urgency 164The Enemies of Change: Complacency and Distraction 165Common Factors Creating a Sense of Urgency 166Success Is a Decision 168Success Is a Commitment 16813 Delivery Plan 174Decisions Take Time 176Planning for Scale 178Hook, Line, and Sinker 179City University Hospital 180Delivery Tips 18614 Design 192Intentional Design 193Many Formats, One Root 196The Infographic 197Ideation 198Composition 200Content Coding 209Writing 21415 Test 222Testing and Rehearsals 223Opening, Closing, and Timing 224Repetition 225Retention 225The Six Key Tests 22616 Cast Example: What a Difference A Day Can Make 23217 Afterword: Improving Your Visual Storytelling 242Practice Makes Perfect 242Use Your Tools 243References 246Index 252