Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.

Learn the rules to building loyal (and lucrative) digitalfollowingsRenegades Write the Rules reveals the innovativestrategies behind the social media success of today's topcelebrities, brands, and sports icons, and how you can follow theirlead.Author Amy Jo Martin is the founder of Digital Royalty and thewoman who pioneered how professional sports integrate social media.In this book she shows how to build a faithful following and beatthe competition clamoring for people's attention by continuallydelivering value - when, where, and how people want it. People wantto be heard, to be involved, to be entertained, to be adventurousto be informed.* Reveals the winning strategies for using social media toachieve dramatic results* Shows how to gain influence with social media that requires anunprecedented (and potentially uncomfortable) level ofaccessibility and ongoing affinity* Filled with illustrative examples of social media successes(including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike)that show how humanizing a brand through social media leads tomonetization* Explores how Amy Jo Martin and other successful entrepreneursare becoming renegades by using social media to innovate theirpersonal and professional livesThe book reveals one of the basic rules of digital mediasuccess: Humans connect with humans, not logos and creativetaglines.

Foreword by Tony Hsieh ix0 The Renegade Way 1Rule 1 Be the Media 19Rule 2 Show Some Skin 33Rule 3 Unmask Your Motives 51Rule 4 Get Comfortable Being Uncomfortable 69Rule 5 Ask Forgiveness Rather Than Permission 91Rule 6 Consensus is the True Authority 111Rule 7 There's a New ROI in Town 133Rule 8 The Act of Good Can Be Scaled 149The Next Chapter 171Appendix A: Digital Royalty's Core Values 178Appendix B: Lessons Learned 180Notes 183Acknowledgments 185The Author 189Index 191