Mico Yuk is founder of BIBrainz.com and BIDashboardFormula.com. She is a Business Intelligence coach, global keynote speaker, and analytics blogger. Stephanie Diamond is a former marketing director for AOL, founder of MarketingMessageMindset.com, and the author of seven business books, including Social CRM For Dummies.

A straightforward, full-color guide to showcasing data so your audience can see what you mean, not just read about it Big data is big news! Every company, industry, not-for-profit, and government agency wants and needs to analyze and leverage datasets that can quickly become ponderously large.

Introduction 1Part I: Getting Started with Data Visualization 5Chapter 1: Introducing Data Visualization 7Chapter 2: Exploring Common Types of Data Visualizations 13Chapter 3: Knowing What You Must about Big Data 29Part II: Mastering Basic Data Visualization Concepts 39Chapter 4: Using Charts Effectively 41Chapter 5: Adding a Little Context 53Chapter 6: Paying Attention to Detail 67Part III: Building Your First Data Visualization 79Chapter 7: Defining an Easy-to-Follow Storyboard 81Chapter 8: Developing a Clear Mock-Up 99Chapter 9: Adding Effective Visuals to Your Mock-Up 109Chapter 10: Adding Functionality and Applying Color 131Chapter 11: Adding Some Finishing Touches 147Chapter 12: Exploring User Adoption 161Part IV: Putting Data Viz Techniques into Practice 169Chapter 13: Evaluating Real Data Visualizations 171Chapter 14: Recognizing Newbie Pitfalls 191Part V: The Part of Tens 207Chapter 15: Top Ten Data Visualization Resources 209Chapter 16: Top Ten Fears of New Data-Viz Creators 213Index 219

A straightforward, full-color guide to showcasing data so your audience can see what you mean, not just read about itBig data is big news! Every company, industry, not-for-profit, and government agency wants and needs to analyze and leverage datasets that can quickly become ponderously large. Data visualization software enables different industries to present information in ways that are memorable and relevant to their mission. This full-color guide introduces you to a variety of ways to handle and synthesize data in much more interesting ways than mere columns and rows of numbers.Learn meaningful ways to show trending and relationships, how to convey complex data in a clear, concise diagram, ways to create eye-catching visualizations, and much more!* Effective data analysis involves learning how to synthesize data, especially big data, into a story and present that story in a way that resonates with the audience* This full-color guide shows you how to analyze large amounts of data, communicate complex data in a meaningful way, and quickly slice data into various views* Explains how to automate redundant reporting and analyses, create eye-catching visualizations, and use statistical graphics and thematic cartography* Enables you to present vast amounts of data in ways that won't overwhelm your audiencePart technical manual and part analytical guidebook, Data Visualization For Dummies is the perfect tool for transforming dull tables and charts into high-impact visuals your audience will notice...and remember.