Fully revised to reflect today s media environment, this new edition of Critical Media Studies offers students a comprehensive introduction to the field and demonstrates how to think critically about the power and influence of media in our daily lives. Material new to this edition includes a chapter on sociological analysis and reveals new ways audiences use media in their everyday lives to manage social roles, relationships, and contexts. Readers will also appreciate the extensive updating of previously discussed examples to reflect contemporary industry standards, textual forms, and audience behaviors and the inclusion of more international material to reflect contemporary media s global reach. Continuing its well-received writing style that is both engaging and accessible, the book s twelve perspectives provide readers with a diverse array of critical approaches to media studies, including original approaches such as erotic, sociological, and ecological analysis. Combining the best of well-tested theory with cutting-edge scholarship, this new edition of Critical Media Studies, offers invaluable insights into our current understanding of the nature and consequences of media in today s world. Updated and enhanced online resources for instructors including PowerPoint slides, test bank, study guides, and sample assignments can be found at wiley.com/go/criticalmediastudies.

Fully revised to reflect today's media environment, thisnew edition of Critical Media Studies offers students acomprehensive introduction to the field and demonstrates how tothink critically about the power and influence of media in ourdaily lives. Material new to this edition includes a chapter onsociological analysis and reveals new ways audiences use media intheir everyday lives to manage social roles, relationships, andcontexts. Readers will also appreciate the extensive updating ofpreviously discussed examples to reflect contemporary industrystandards, textual forms, and audience behaviors and the inclusionof more international material to reflect contemporarymedia's global reach.Continuing its well-received writing style that is both engagingand accessible, the book's twelve perspectives providereaders with a diverse array of critical approaches to mediastudies, including original approaches such as eroticsociological, and ecological analysis. Combining the best ofwell-tested theory with cutting-edge scholarship, this new editionof Critical Media Studies, offers invaluable insights intoour current understanding of the nature and consequences of mediain today's world.Updated and enhanced online resources for instructorsincluding PowerPoint slides, test bank, study guides, and sampleassignments - can be found at href="wiley.com/go/criticalmediastudies">wiley.com/go/criticalmediastudies.

Preface vi1 Introducing Critical Media Studies 1Part I Media Industries: Marxist, Organizational, and Pragmatic Perspectives 212 Marxist Analysis 233 Organizational Analysis 564 Pragmatic Analysis 81Part II Media Messages: Rhetorical, Cultural, Psychoanalytic, Feminist, and Queer Perspectives 1075 Rhetorical Analysis 1096 Cultural Analysis 1347 Psychoanalytic Analysis 1628 Feminist Analysis 1939 Queer Analysis 214Part III Media Audiences: Reception, Sociological, Erotic, and Ecological Perspectives 24310 Reception Analysis 24511 Sociological Analysis 26612 Erotic Analysis 28513 Ecological Analysis 31214 Conclusion: the Partial Pachyderm 335Appendix: Sample Student Essays 351Glossary 375Index 382