A visual way to easily access the strategies and tactics inBook Yourself SolidLearning new concepts is easier when you can see thesolution. Book Yourself Solid Illustrated, a remarkableone-of-a-kind work of art, transforms the Book YourselfSolid system into a more compelling and easy-to-consumeplaybook for any business owner.You won't find business school graphs or mindmaps. Instead, you'll find compelling, visual stories thatreinvent old and tired business concepts, making Book YourselfSolid Illustrated a fun and playful book that you will revisityear after year as you get more clients than you can handle.There isn't a business book on the market that can showyou how to apply the strategies, techniques, and skills necessaryto generate new leads, add more clients, and increase profitsthrough visuals. Previously you could only read or listen toadvice, now you can see it and get it faster.This illustrated version is organized into four modules: yourfoundation, building trust and credibility, simple selling andperfect pricing, and the Book Yourself Solid 6 coreself-promotion strategies.* Reengineering the book with visual strategist, JocelynWallace, has given author Michael Port new ways of explaining andexpanding his gold-standard material.* Author Michael Port has been called a "marketing guru" by theWall Street Journal and "an uncommonly honest author" byThe Boston Globe, and wrote Book Yourself Solid(in it's 2nd edition), Beyond Booked Solid,The ContrarianEffect which was selected as a 2008 top ten business book byAmazon.com and the 2008 #1 sales book of the year by1-800-CEO-READ, and The New YorkTimes Bestseller, The Think BigManifesto.* Author is one of the most popular business coaches in the worldand headlines events all over the world.Master the techniques in Book Yourself Solid Illustratedand take your service business to the next level today.For the first time ever you can have the Book Yourself SolidMobile app. Install it on any device and the Book Yourself SolidSystem comes to life. Do all of 49 exercises from the new book onany device, including your desktop computer. This thingrocks.

Acknowledgments viMichael's Story: Free At Last ixPreface xivHow to Use This Book xviModule 1: Your Foundation 5Chapter 1 The Red Velvet Rope Policy 7Chapter 2 Why People Buy What You're Selling 33Chapter 3 Develop a Personal Brand 65Chapter 4 How to Talk About What You Do 93Module 2: Building Trust & Credibility 113Chapter 5 Credibility & Likability 115Chapter 6 The Sales Cycle Process 135Chapter 7 The Keep in Touch Strategy 171Chapter 8 The Information Products Strategy 197Module 3: Perfect Pricing & Simple Selling 233Chapter 9 Perfect Pricing 235Chapter 10 Super Simple Selling 259Module 4: The 6 Core Self-Promotion Strategies 279Chapter 11 The Networking Strategy 281Chapter 12 The Direct Outreach Strategy 317Chapter 13 The Referral Strategy 347Chapter 14 The Speaking Strategy 369Chapter 15 The Writing Strategy 401Chapter 16 The Web Strategy 433Final Thoughts 450About the Authors and How to Reach Them 452References 454