A new but timeless strategy and mindset that should greatly help investors lower downside risk while achieving market outperformance In The 52-Week Low Formula: A Contrarian Strategy that Lowers Risk, Beats the Market, and Overcomes Human Emotion, wealth manager Luke L. Wiley, CFP examines the principles behind selecting the outstanding companies and great investment opportunities that are being overlooked. Along the way, Wiley offers a melding of the strategies used by such investment giants as Warren Buffett, Howard Marks, Michael Porter, Seth Klarman, and Pat Dorsey. His proven formula helps investors get the upper hand by identifying solid companies that are poised for growth but have fallen out of the spotlight. Shows you how to investigate companies and identify opportunities Includes detailed discussions of competitive advantage, purchase value, return on invested capital, and debt levels Presents several case studies to examine companies that have overcome obstacles by trading around their 52-week lows The 52-Week Low Formula is a must-read for investors and financial advisors who want to break through conventional strategies and avoid common mistakes.

A new but timeless strategy and mindset that should greatlyhelp investors lower downside risk while achieving marketoutperformanceIn The 52-Week Low Formula: A Contrarian Strategy that LowersRisk, Beats the Market, and Overcomes Human Emotion, wealthmanager Luke L. Wiley, CFP examines the principles behind selectingthe outstanding companies and great investment opportunities thatare being overlooked.Along the way, Wiley offers a melding of the strategies used bysuch investment giants as Warren Buffett, Howard Marks, MichaelPorter, Seth Klarman, and Pat Dorsey. His proven formula helpsinvestors get the upper hand by identifying solid companies thatare poised for growth but have fallen out of the spotlight.* Shows you how to investigate companies and identifyopportunities* Includes detailed discussions of competitive advantagepurchase value, return on invested capital, and debt levels* Presents several case studies to examine companies that haveovercome obstacles by trading around their 52-week lowsThe 52-Week Low Formula is a must-read for investors andfinancial advisors who want to break through conventionalstrategies and avoid common mistakes.

Introduction xiiiForeword xxviiAcknowledgments xxxiChapter 1 The 52-Week Formula 1Chapter 2 Herding and the Bandwagon Effect 19Chapter 3 Filter 1: Competitive Advantage 25Chapter 4 Five Common Mistakes Investors Make 55Chapter 5 Filter 2: Free Cash Flow Yield 67Chapter 6 The Power of Fear and Decision Fatigue 83Chapter 7 Filter 3: Return on Invested Capital 91Chapter 8 This Time Is Never Different 105Chapter 9 Filter 4: Long-Term Debt toFree Cash Flow Ratio 109Chapter 10 The Sunk-Cost Bias and Pride and Regret 131Chapter 11 Filter 5: The 52-Week Low Formula and My JourneyTrying to Disprove It 137Chapter 12 The Importance of Embracing a Trailing 12-MonthReturn of -25 Percent 151Chapter 13 The Problem with Selective Perception andConfirmation Basis 163Chapter 14 Putting It All Together 169Afterword 179About the Companion Website 183About the Author 185Index 189