The invaluable companion to the new edition of the bestselling How to Measure Anything This companion workbook to the new edition of the insightful and eloquent How to Measure Anything walks readers through sample problems and exercises in which they can master and apply the methods discussed in the book. The book explains practical methods for measuring a variety of intangibles, including approaches to measuring customer satisfaction, organizational flexibility, technology risk, technology ROI, and other problems in business, government, and not-for-profits. Companion to the revision of the bestselling How to Measure Anything Provides chapter-by-chapter exercises Written by industry leader Douglas Hubbard Written by recognized expert Douglas Hubbard creator of Applied Information Economics How to Measure Anything Workbook illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.

The invaluable companion to the new edition of the bestsellingHow to Measure AnythingThis companion workbook to the new edition of the insightful andeloquent How to Measure Anything walks readers throughsample problems and exercises in which they can master and applythe methods discussed in the book.The book explains practical methods for measuring a variety ofintangibles, including approaches to measuring customersatisfaction, organizational flexibility, technology risktechnology ROI, and other problems in business, government, andnot-for-profits.* Companion to the revision of the bestselling How to MeasureAnything* Provides chapter-by-chapter exercises* Written by industry leader Douglas HubbardWritten by recognized expert Douglas Hubbard--creator ofApplied Information Economics--How to Measure AnythingWorkbook illustrates how the author has used his approachacross various industries and how any problem, no matter howdifficult, ill defined, or uncertain can lend itself to measurementusing proven methods.

Preface ixAbout the Author xiPart I Questions 1Chapter 1 The Challenge of Intangibles 3Learning Objectives 3Chapter Overview 3Questions 4Chapter 2 An Intuitive Measurement Habit: EratosthenesEnrico, and Emily 9Learning Objectives 9Chapter Overview 9Questions 10Chapter 3 The Illusion of Intangibles: Why ImmeasurablesAren't 15Learning Objectives 15Chapter Overview 15Questions 16Chapter 4 Clarifying the Measurement Problem 23Learning Objectives 23Chapter Overview 23Questions 24Chapter 5 Calibrated Estimates: How Much Do You Know Now?31Learning Objectives 31Chapter Overview 31Questions 32Chapter 6 Quantifying Risk through Modeling 39Learning Objectives 39Chapter Overview 39Questions 40Chapter 7 Quantifying the Value of Information 47Learning Objectives 47Chapter Overview 47Questions 48Chapter 8 The Transition: From What to Measure to How toMeasure 55Learning Objectives 55Chapter Overview 55Questions 56Chapter 9 Sampling Reality: How Observing Some Things TellsUs about All Things 61Learning Objectives 61Chapter Overview 61Questions 62Chapter 10 Bayes: Adding to What You Know Now 69Learning Objectives 69Chapter Overview 69Questions 70Chapter 11 Preference and Attitudes: The Softer Side ofMeasurement 77Learning Objectives 77Chapter Overview 77Questions 78Chapter 12 The Ultimate Measurement Instrument: Human Judges87Learning Objectives 87Chapter Overview 87Questions 88Chapter 13 New Measurement Instruments for Management93Learning Objectives 93Chapter Overview 93Questions 94Chapter 14 A Universal Measurement Method: AppliedInformation Economics 99Learning Objectives 99Chapter Overview 99Questions 100Part II Answers 105Chapter 1 The Challenge of Intangibles 107Chapter 2 An Intuitive Measurement Habit: Eratosthenes, Enricoand Emily 109Chapter 3 The Illusion of Intangibles: Why ImmeasurablesAren't 111Chapter 4 Clarifying the Measurement Problem 115Chapter 5 Calibrated Estimates: How Much Do You Know Now?117Chapter 6 Quantifying Risk through Modeling 119Chapter 7 Quantifying the Value of Information 125Chapter 8 The Transition: From What to Measure to How to Measure129Chapter 9 Sampling Reality: How Observing Some Things Tells Usabout All Things 131Chapter 10 Bayes: Adding to What You Know Now 135Chapter 11 Preference and Attitudes: The Softer Side ofMeasurement 137Chapter 12 The Ultimate Measurement Instrument: Human Judges139Chapter 13 New Measurement Instruments for Management 141Chapter 14 A Universal Measurement Method: Applied InformationEconomics 143