The classic survey design reference, updated for the digital age For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website. This heavily revised Fourth Edition includes: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it How and when to use mail, telephone, and Internet surveys to maximum advantage Proven techniques to increase response rates Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys Direction on how to construct effective questionnaires, including considerations of layout The effects of sponsorship on the response rates of surveys Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli. The Fourth Edition reintroduces the telephone including coordinating land and mobile. Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike.

The classic survey design reference, updated for the digitalageFor over two decades, Dillman's classic text on survey designhas aided both students and professionals in effectively planningand conducting mail, telephone, and, more recently, Internetsurveys. The new edition is thoroughly updated and revised, andcovers all aspects of survey research. It features expandedcoverage of mobile phones, tablets, and the use of do-it-yourselfsurveys, and Dillman's unique Tailored Design Method is alsothoroughly explained. This invaluable resource is crucial for anyresearcher seeking to increase response rates and obtainhigh-quality feedback from survey questions. Consistent withcurrent emphasis on the visual and aural, the new edition iscomplemented by copious examples within the text and accompanyingwebsite.This heavily revised Fourth Edition includes:* Strategies and tactics for determining the needs of a givensurvey, how to design it, and how to effectively administer it* How and when to use mail, telephone, and Internet surveys tomaximum advantage* Proven techniques to increase response rates* Guidance on how to obtain high-quality feedback from mailelectronic, and other self-administered surveys* Direction on how to construct effective questionnairesincluding considerations of layout* The effects of sponsorship on the response rates ofsurveys* Use of capabilities provided by newly mass-used media:interactivity, presentation of aural and visual stimuli.* The Fourth Edition reintroduces thetelephone--including coordinating land and mobile.Grounded in the best research, the book offers practical how-toguidelines and detailed examples for practitioners and studentsalike.