An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession marketplace, their management needs future-oriented business information. The Handbook of Market Intelligence provides a one stop shop, step-by-step roadmap for establishing, conducting and further developing corporate intelligence programs within an organisation and then shows how organisations can turn market data into actionable insights. Full of best practice advice from hundreds of real-life international case studies Outlines the anticipated future trends in Strategic Market Intelligence based on unique global survey data Provides guidance on extracting relevant, useful and accurate market information that can be used for successful business development

An important update to this roadmap for the development of acorporate intelligence programMarket intelligence is the distinct discipline by whichorganisations systematically gather and process information abouttheir external operating environment in order to facilitateaccurate and confident decision making that is based on insight.For companies to thrive in the global post-recession marketplacetheir management needs future-oriented business information. TheHandbook of Market Intelligence provides a one stop shopstep-by-step roadmap for establishing, conducting and furtherdeveloping corporate intelligence programs within an organisationand then shows how organisations can turn market data intoactionable insights.* Full of best practice advice from hundreds of real-lifeinternational case studies* Outlines the anticipated future trends in Strategic MarketIntelligence based on unique global survey data* Provides guidance on extracting relevant, useful andaccurate market information that can be used for successfulbusiness development

Preface to the Second Edition viiAbout the Authors ixAbout Global Intelligence Alliance xiPart 1 Market Intelligence in Global Organizations 11 Market Intelligence: Drivers and Benefits 32 Market Intelligence in Global Organizations: Survey Findings in 2013 21Part 2 Roadmap to World Class Market Intelligence 513 Key Success Factors of World Class Market Intelligence 534 Intelligence Scope - Determining the Purpose, Target Groups, and Focus Areas of an IntelligenceProgram 635 Intelligence Process - Turning Random Data into Meaningful Insight 776 Intelligence Deliverables - Building a High-Impact Market Intelligence Product Portfolio 877 Intelligence Tools - Collecting, Storing, and Disseminating Intelligence 1018 Intelligence Organization - The People and Resources that Generate the Impact 1159 Intelligence Culture - Engaging the Organization in Market Intelligence 131Part 3 Market Intelligence for Key User Groups 14110 Market Intelligence for Current Awareness Across the Organization 14311 Market Intelligence for Strategic Planning 15712 Market Intelligence for Marketing, Sales, and Account Management 17513 Market Intelligence for Innovation and Product Life Cycle Management 18914 Market Intelligence for Supply Chain Management 203Part 4 Developing World Class Market Intelligence Programs 21515 Implementing Market Intelligence Programs 21716 How to Develop an Existing Market Intelligence Program for Greater Impact 22717 Demonstrating the Impact of Market Intelligence 24118 Trends in Market Intelligence 253Index 267