The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.

The fast and easy way to get the most of out social mediamarketingSharing the wisdom of social media voices Shiv Singh andStephanie Diamond on the latest approaches to social mediamarketing, Social Media Marketing For Dummies presents theessence of planning, launching, managing, and assessing a socialmedia marketing campaign. In an easy-to-read style that is perfectfor time-pressed marketers, this essential guide covers all thenewest and time-tested trends in social media, including reachingyour audience via mainstream platforms; getting social withexisting web properties like a company site, blog, mobile tools,and advertising; making the most of Facebook, Twitter, Google+,LinkedIn, and others; launching a campaign and developing a voice;reaching your audience on key and niche platforms, and embracinginfluencers; and much more.Social media marketing is a highly-effective way to make a bigbang without spending big bucks--and it's an easy, way toenlarge your audience, reach your customers, and build yourbusiness. With the indispensable tools in this new edition ofSocial Media Marketing For Dummies, you'll find everythingyou need to make the most of low-cost, timely online marketingstrategies that resonate with consumers and make your brand andbusiness viable in a saturated market.* Gives you an overview of your social media marketingchoices* Covers giving social license to employees and metrics* Provides the latest trends in social media marketing* Includes tips on creating a social media marketing campaign,avoiding common mistakes, and key resourcesIf you're a busy marketer, small business owner, or entrepreneurlooking to reach new markets with social media marketinginitiatives, this hands-on, friendly guide has you covered.

Introduction 1Part I: Getting Started with Social Media Marketing 5Chapter 1: Understanding Social Media Marketing 7Chapter 2: Discovering Your SMM Competitors 29Chapter 3: Getting in the Social Media Marketing Frame of Mind 51Part II: Practicing SMM on the Social Web 71Chapter 4: Launching SMM Campaigns 73Chapter 5: Developing Your SMM Voice 93Part III: Reaching Your Audience via Mainstream Social Platforms 109Chapter 6: Finding the Right Platforms 111Chapter 7: Exploring SMM Strategies for Facebook 125Chapter 8: Marketing on Twitter 137Chapter 9: Creating a YouTube Strategy 151Chapter 10: Considering LinkedIn 163Chapter 11: Viewing Google through a Different Lens 179Chapter 12: Marketing with Pinterest 189Chapter 13: Interacting with Tumblr 207Chapter 14: Delving into Instagram 223Part IV: Getting Your Message to Connectors 233Chapter 15: Marketing via Niche Networks and Online Communities 235Chapter 16: Accounting for the Influencers 249Part V: Old Marketing Is New Again with SMM 265Chapter 17: Practicing SMM on Your Website 267Chapter 18: Becoming an Authentic and Engaged Advertiser 287Chapter 19: Building an SMM Mobile Campaign 303Chapter 20: Energizing Your Employees for Social Media Marketing 325Chapter 21: Applying Metrics to the SMM Realm 341Chapter 22: Understanding Social Media Governance and Tools 363Chapter 23: Moving Toward Real-Time Marketing 373Part VI: The Part of Tens 385Chapter 24: Ten SMM-Related Must-Read Blogs 387Chapter 25: Ten Top SMM Tools 391Index 395