Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.

Drive your content marketing campaign toward successBlogs and social platforms are all the rage right now--especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide.Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that.* Analyze customer data to better understand your target audience's journey* Leverage social platforms, such as Facebook and Twitter, to develop channel promotions* Create and curate intelligent, engaging content that leads to action* Build upon your previous success with closed-loop analysisWhether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.

Foreword xiiiIntroduction 1Part I: Getting Started with Content Marketing Strategies 5Chapter 1: Establishing Your Content Marketing Strategy 7Chapter 2: Capturing Your Customer's Attention 31Chapter 3: Understanding Your Business Model and Brand 49Chapter 4: Facilitating Buy-In from Your Team 73Chapter 5: Putting Your Content Marketing Plan and Presentation Together 85Part II: Uncovering the Customer Experience 99Chapter 6: Dipping into Customer Data 101Chapter 7: Discovering Buyer Personas 113Chapter 8: Taking the Buyer's Journey 135Chapter 9: Embracing Sales Enablement 157Part III: Creating Actionable Content 169Chapter 10: Examining Your Content Plan 171Chapter 11: Exploring Content Types 189Chapter 12: Storytelling for Content Marketers 213Chapter 13: Creating Processes and Systems for Your Content 225Part IV: Developing Channel Promotions 241Chapter 14: Examining Channel Plans 243Chapter?@15: Sharing Your Content 259Chapter 16: Looking at Paid, Earned, Shred, and Owned Media 279Chapter 17: Delving into Syndication and Guest Posting 297Chapter 18: Working with Influencers 315Part V: Using Check-Back Analysis 337Chapter 19: Reassessing Your Business Model and Brand Value 339Chapter 20: Reviewing Your Content Marketing Strategy 351Part VI: The Part of Tens 359Chapter 21: Ten Problems Content Marketers Face 361Chapter 22: Top Ten Blogs on Content Marketing 365Chapter 23: Ten Free Tools for Content Marketing 369Index 373