A guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis Systematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyze the data. This textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data. Contains new research data, exceptional illustrations and diagrams Offers step-by-step processes of working through examples, transcriptions and online videos Goes into great depth so that students can use the book as hands-on material to engage with their own data analysis Designed to be easy-to-use with color-coded definitions, tasks, discussion points and notes Written for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, Systematically Working with Multimodal Data is an authoritative guide to understanding data-driven qualitative Multimodal Discourse Analysis.

A guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysisSystematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyze the data.This textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data.* Contains new research data, exceptional illustrations and diagrams* Offers step-by-step processes of working through examples, transcriptions and online videos* Goes into great depth so that students can use the book as hands-on material to engage with their own data analysis* Designed to be easy-to-use with color-coded definitions, tasks, discussion points and notesWritten for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, Systematically Working with Multimodal Data is an authoritative guide to understanding data-driven qualitative Multimodal Discourse Analysis.

List of Figures xviList of Tables xixAcknowledgments xxiAbout the Companion Website xxiiiChapter 1 Introduction 11.0 Introduction to the Book 31.1 Brief Introduction to Multimodal Discourse Analysis 19Chapter 2 Background 252.0 Philosophical and Theoretical Background 272.1 Development of Scollon's Philosophical Thought 50Chapter 3 Systematically Working with Multimodal Data Phase I 613.0 Phase I: Data Collection 633.1 Systematically Working with Small Data Sets/Data Pieces: Phase I Data Collection 863.2 Systematically Working with Medium-Sized Data Sets: Phase I Data Collection 933.3 Systematically Working with Large Data Sets: Phase I Data Collection 106Chapter 4 Systematically Working with Multimodal Data Phase II 1174.0 Phase II: Delineating the Data 1194.1 Systematically Working with Small Data Sets/Data Pieces: Phase II Delineating the Data 1294.2 Systematically Working with Medium-Sized Data Sets: Phase II Delineating the Data 1374.3 Systematically Working with Large Data Sets: Phase II Delineating the Data 148Chapter 5 Systematically Working with Multimodal Data: Phase III 1595.0 Phase III: Selecting Data Pieces for Micro Analysis 1615.1 Systematically Working with Small Data Sets/Data Pieces: Phase III Selecting Data Pieces for Micro Analysis 1705.2 Systematically Working with Medium-Sized Data Sets: Phase III Selecting Data Pieces for Micro Analysis 1785.3 Systematically Working with Large Data Sets: Phase III Selecting Data Pieces for Micro Analysis 187Chapter 6 Systematically Working with Multimodal Data Phase IV 1976 Phase IV: Transcribing Data Using Multimodal Transcription Conventions 199Chapter 7 Systematically Working with Multimodal Data Phase V 2337 Phase V: Using Analytical Tools 235Chapter 8 Systematically Working with Multimodal Data: Guides for Instructors 2678 A Quick Guide for Instructors 269References 277Index 296