Prof Don Beck PhD is a teacher, geopolitical advisor and theorist behind Spiral Dynamics (SD), his values-based model for charting the evolution and emergence of human nature. He's worked alongside such global leaders as Nelson Mandela, Tony Blair, and Bill Clinton, and is the author of The Rhetoric of Conflict and Compromise.
 
Teddy Hebo Larsen is a partner at Re5, a privately-owned MedTech development company innovating the treatment of refractory depression. He has more than twenty-five years of experience at leading organizations such as Eli Lilly and Lundbeck. Teddy has extensive experience with the practical application of Spiral Dynamics in large organizations.
 
Sergey A. Solonin is founder of CJSC QIWI Bank and CEO of Qiwi-Service JSC. An entrepreneur in the payment services and banking industries, he serves as an executive of ITbillion and a director of iTech Advisors Ltd. and OJSC United Art Tickets.
 
Dr. Rica Viljoen is adjunct faculty to Reading University's Henley Business School, South Africa, and a senior research fellow at the University of Johannesburg. She is also the managing director of Mandala Consulting, an organizational development company that specializes in large-scale transformational practices and Spiral Dynamics.
 
Thomas Q. Johns is an electrical engineer and geopolitical consultant who specializes in developing innovative strategies and technology to increase the efficiency of production. He specializes in AI and Big Data.

Special Acknowledgements xi
 
Foreword by Ronnie Lessem xiii
 
Preface by Dr Don Beck xvii
 
Figures and Graphs as a Map for the Book xxi
 
Part 1: Spiral Dynamics: The Foundation 1
 
1 Introduction - The Lay of the Land of this Book 3
 
2 The Architect of the Existential Staircase - Clare Graves 11
 
3 The Code Book 23
 
4 Natural Design - The Ever-Emerging Ecology 37
 
Part 2: Spiral Dynamics Global 51
 
5 Back to the Future - The South African Crucible Revisited 53
 
6 Uncovering the Indigenous Intelligence: A Case Study of Israel and Palestine 67
 
7 The Nordic Countries and Second-Tier Consciousness: The Need for Second-Tier Leadership in Times of Great Turbulence 97
 
Part 3: The Surge in a Social Context 115
 
8 Defining the Sustainable Corporation: From Stockholders to Stakeholders 117
 
9 Spiral Dynamics in Action Across Boundaries 137
 
10 Organizational Engagement in Diverse Workspaces: International
 
Application of Spiral Dynamics 161
 
Part 4: Spiral Dynamics PLUS 179
 
11 Spiral Dynamics PLUS Supplementary Technologies 181
 
Part 5: The Road Forward for Humanity 209
 
12 What Do You Do with Spiral Dynamics? 211
 
About the Authors 227
 
Glossary 233
 
Acronyms 237
 
Additional Resources 239
 
Bibliography 251
 
Index 261

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A more effective leadership model for the new business environment.
 
Spiral Dynamics in Action explores the evolution of modern business, and provides a model for moving forward amidst ever-increasing complexity and change. Only by truly understanding other people's perspectives can you bring them together to achieve the extraordinary, and this book provides a field guide to the different motivations, behaviours and talents in your team to help you lead diverse groups more effectively. Focused on action over theory, the Spiral Dynamics model includes cutting-edge leadership practices, management systems, processes, procedures and techniques to help you bring about real-world results.
 
The nature of change is consistent, but that doesn't make it any less enormous or complex to deal with. As a business leader, you are tasked with not only navigating change yourself, but also guiding others through the maze successfully. This book shows you how to shift your perspective, hone your focus and deliver what your people need by:
* Understanding the reasoning behind different perspectives.
* Helping people play off one another's strengths to achieve a shared goal.
* Adopting cutting-edge practices, processes and procedures for improvement.
* Taking action to re-connect an increasingly fragmented environment.
 
The marketplace has gone truly global, workforces are increasingly diverse and companies are taking on powerful new social responsibilities. It's a lot to take in, let alone manage, but the responsibility of leadership is to gather disparate parts and make them into a whole. It's your job to turn anchors into rocket fuel, and motivate and inspire your team to the top. By digging to the core of each person, each culture and each problem, you uncover a roadmap to high performance; Spiral Dynamics in Action shows you how to guide your people through any changes and emerge stronger than before.