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The Design Thinking Toolbox
A Guide to Mastering the Most Popular and Valuable Innovation Methods
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ISBN-13:
9781119629191
Veröffentl:
2020
Erscheinungsdatum:
22.04.2020
Seiten:
309
Autor:
Michael Lewrick
Gewicht:
875 g
Format:
241x193x22 mm
Serie:
Design Thinking Series
Sprache:
Englisch
Beschreibung:
Michael Lewrick (Zurich, Switzerland) holds an MBA and PhD from Stanford, and is Head of Deloitte Labs. His research interests centers on the management issues related to the design, development and commercialization of technological and business model innovation.
Patrick Link (Switzerland) is a lecturer at the University of Applied Science in Lucerne, Switzerland, teaching product management, marketing and collaboration management. He has12 years of practical experience as head of product management and in strategic planning, market analysis, strategic projects and as process engineer and project leader.
Larry Leifer (Palo Alto, CA) is a professor of engineering at Stanford University and has been a key contributor to the design thinking movement in Silicon Valley and globally, though teaching and consulting, and through the world-renowned design firm IDEO, which was founded by one of his students. Larry's design thinking work is focused on tools to help design teams understand, support, and improve design practice and theory.
Patrick Link (Switzerland) is a lecturer at the University of Applied Science in Lucerne, Switzerland, teaching product management, marketing and collaboration management. He has12 years of practical experience as head of product management and in strategic planning, market analysis, strategic projects and as process engineer and project leader.
Larry Leifer (Palo Alto, CA) is a professor of engineering at Stanford University and has been a key contributor to the design thinking movement in Silicon Valley and globally, though teaching and consulting, and through the world-renowned design firm IDEO, which was founded by one of his students. Larry's design thinking work is focused on tools to help design teams understand, support, and improve design practice and theory.
Preface 5
The Toolbox in a nutshell 10
The global survey 13
What is design thinking? 17
Quick start 27
The Toolbox 36
Warm-ups that fit the setting 39
Clapping game 41
Bingo 42
Stop & go 43
30 circles 44
Ninja 45
Marshmallow challenge 46
Understand 47
Problem statement 49
Design principles 53
Interview for empathy 57
Explorative interview 63
Ask 5x why 67
5W+H questions 71
Jobs to be done 75
Extreme users/lead users 79
Stakeholder map 83
Emotional response cards 87
Observe 91
Empathy map 93
Persona/user profile 97
Customer journey map 103
AEIOU 107
Analysis questions builder 111
Peers observing peers 115
Trend analysis 119
Define point of view 123
"How might we..." question 125
Storytelling 129
Context mapping 133
Define success 137
Vision cone 141
Critical items diagram 145
Ideate 149
Brainstorming 151
2x2 matrix 155
Dot voting 159
6-3-5 method 163
Special brainstorming 167
Analogies & benchmarking as inspiration 171
NABC 177
Blue ocean tool & buyer utility map 181
Prototype 185
Frequently used kinds of prototypes 187
Exploration map 195
Prototype to test 199
Service blueprint 203
MVP 207
Test 211
Testing sheet 213
Feedback capture grid 217
Powerful questions in experience testing 221
Solution interview 225
Structured usability testing 229
A/B testing 233
Reflect 237
I like, I wish, I wonder 239
Retrospective "sailboat" 243
Create a pitch 247
Lean canvas 251
Lessons learned 255
Road map for implementation 259
Problem to growth & scale innovation funnel 263
Applications 267
Universities: ME310 at Stanford University 269
Companies: "Co-creation toolbox" by Siemens 273
Intrapreneurship: "Kickbox" by Swisscom 277
Transformation: "Digital transformation road map" 281
Promotion of young talent: "Young innovators" 285
Personal change: "Design thinking life 289
Closing words 293
Authors & contributors 296
Sources and index 301
Workshop Planning Canvas 309
The Toolbox in a nutshell 10
The global survey 13
What is design thinking? 17
Quick start 27
The Toolbox 36
Warm-ups that fit the setting 39
Clapping game 41
Bingo 42
Stop & go 43
30 circles 44
Ninja 45
Marshmallow challenge 46
Understand 47
Problem statement 49
Design principles 53
Interview for empathy 57
Explorative interview 63
Ask 5x why 67
5W+H questions 71
Jobs to be done 75
Extreme users/lead users 79
Stakeholder map 83
Emotional response cards 87
Observe 91
Empathy map 93
Persona/user profile 97
Customer journey map 103
AEIOU 107
Analysis questions builder 111
Peers observing peers 115
Trend analysis 119
Define point of view 123
"How might we..." question 125
Storytelling 129
Context mapping 133
Define success 137
Vision cone 141
Critical items diagram 145
Ideate 149
Brainstorming 151
2x2 matrix 155
Dot voting 159
6-3-5 method 163
Special brainstorming 167
Analogies & benchmarking as inspiration 171
NABC 177
Blue ocean tool & buyer utility map 181
Prototype 185
Frequently used kinds of prototypes 187
Exploration map 195
Prototype to test 199
Service blueprint 203
MVP 207
Test 211
Testing sheet 213
Feedback capture grid 217
Powerful questions in experience testing 221
Solution interview 225
Structured usability testing 229
A/B testing 233
Reflect 237
I like, I wish, I wonder 239
Retrospective "sailboat" 243
Create a pitch 247
Lean canvas 251
Lessons learned 255
Road map for implementation 259
Problem to growth & scale innovation funnel 263
Applications 267
Universities: ME310 at Stanford University 269
Companies: "Co-creation toolbox" by Siemens 273
Intrapreneurship: "Kickbox" by Swisscom 277
Transformation: "Digital transformation road map" 281
Promotion of young talent: "Young innovators" 285
Personal change: "Design thinking life 289
Closing words 293
Authors & contributors 296
Sources and index 301
Workshop Planning Canvas 309
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How to use the Design Thinking Tools
A practical guide to make innovation happen
The Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on the largest international survey on the use of design thinking, the most popular methods are described in four pages each by an expert from the global Design Thinking community. If you are involved in innovation, leadership, or design, these are tools you need. Simple instructions, expert tips, templates, and images help you implement each tool or method.
* Quickly and comprehensively familiarize yourself with the best design thinking tools
* Select the appropriate warm-ups, tools, and methods
* Explore new avenues of thinking
* Plan the agenda for different design thinking workshops
* Get practical application tips
The Design Thinking Toolbox help innovators master the early stages of the innovation process. It's the perfect complement to the international bestseller The Design Thinking Playbook.
A practical guide to make innovation happen
The Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on the largest international survey on the use of design thinking, the most popular methods are described in four pages each by an expert from the global Design Thinking community. If you are involved in innovation, leadership, or design, these are tools you need. Simple instructions, expert tips, templates, and images help you implement each tool or method.
* Quickly and comprehensively familiarize yourself with the best design thinking tools
* Select the appropriate warm-ups, tools, and methods
* Explore new avenues of thinking
* Plan the agenda for different design thinking workshops
* Get practical application tips
The Design Thinking Toolbox help innovators master the early stages of the innovation process. It's the perfect complement to the international bestseller The Design Thinking Playbook.