This book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.Resistance is Useless will show you how to: Change anyone's opinion on any subject. Transform a lynch mob into your most devout supporters. Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer. Understand how a perfect product demonstration can get you hurled into the street by security. Sell tanks to Genghis khan. Readership: General Business, customer service and sales.

This book will show you how anyone can be persuaded to do anything.Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.Resistance is Useless will show you how to:* Change anyone's opinion on any subject.* Transform a lynch mob into your most devout supporters.* Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer.* Understand how a perfect product demonstration can get you hurled into the street by security.* Sell tanks to Genghis khan.Readership: General Business, customer service and sales.

Introduction.The gentle art of persuasion.Selling tanks to Genghis Kahn.Risky business?The gift of the earhole.Mimicking sheepdogs.Keeping promises, keeping customers.Welcoming complaints.The psychology of persuasion.Negotiating: sympathize and trust no one.Benefits, who benefits?The big ones.The end is nigh: close or launch-pad?And finally ?