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Strategies for International Industrial Marketing (RLE International Business)
The Management of Customer Relationships in European Industrial Markets
EPUB
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9781135124274
Veröffentl:
2013
Einband:
EPUB
Seiten:
328
Autor:
Peter W Turnbull
Serie:
Routledge Library Editions: International Business
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.