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Advertising Myths
The Strange Half-Lives of Images and Commodities
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ISBN-13:
9781135141417
Veröffentl:
2012
Einband:
PDF
Seiten:
168
Autor:
Anne Cronin
eBook Typ:
PDF
eBook Format:
PDF
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Deutsch
Beschreibung:
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. InAdvertising Myths Anne Cronin argues that it is better understood as a ''matrix of transformation'' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of ''circuits of belief'' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption.
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. InAdvertising Myths Anne Cronin argues that it is better understood as a ''matrix of transformation'' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of ''circuits of belief'' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption.