Inge Hill is a Senior Lecturer in Strategy and Entrepreneurship at Birmingham City University. She is a small business expert and experienced business support practitioner with 14 years of business support experience in London and the West Midlands. Her clients included public sector providers such as Business Link West Midlands, Business Link London, and Birmingham City Council, as well as those companies she supported directly. She joined the full-time staff of Birmingham City University in September 2013 after having worked with students there on new venture creation since January 2013. Inge is a Senior Fellow of the HE Academy and has been teaching regularly at West Midlands Universities since she left full-time academia in 2007. She was a Research Associate at the London School of Economics from 1999 to 2004 before she was a full-time staff member at Kingston University and Oxford Brooks University at Senior Lecturer level.

This concise and practical book covers the essential business processes an entrepreneur needs to consider when starting a new venture

1. Enterprise and individuals in society and economy.- 2. Personal career paths and motives to start an enterprise.- 3. Which idea is a business opportunity for you?.- 4. Scanning the environment - researching the industry.- 5. Finding or creating a market?.- 6. Operational design and set up.- 7. Business modelling that fits.- 8. Legal issues and Governance.- 9. Where is the money?.- 10. Show me the money Financial planning and pricing.- 11. Opportunity modelling.- 12. Business planning and Start-up - launch.- 13. Marketing planning and implementation.- 14. Public Relations and sales.- 15. Getting up and running.- 16. Just started - risky?.

Start-Up is ideal for anyone looking to start a business - whether you are a student or a professional preparing to launch your own business or social enterprise. It covers the crucial business processes you need to consider when starting a new venture, and contains inspirational and educational cases of successful start-ups by young people from across the globe, including the UK, the US, Hong Kong and Romania. Drawing on the author's extensive practical experience, this book is a unique and invaluable guide to the world of start-ups.

Key features:
- Assumes no prior knowledge and covers essential finance skills.
- Firmly based in practice with detailed advice on carrying out market and industry research.
- Features an extensive range of international case studies and examples of start-ups.

This concise and lively book is the perfect resource for students and entrepreneurs alike.