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Global Innovation Management
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Gewicht:
741 g
Format:
246x189x20 mm
Beschreibung:
J. Christopher Westland is Professor in the Department of Information & Decision Sciences at the University of Illinois, USA.
This new edition provides a comprehensive guide to formulating and implementing successful innovation strategies whilst equipping students with the tools needed to understand financial return and risk
1. Innovation, Globalization and Commoditization.- 2. Components of an Innovation.- 3. Business Models and Strategy.- 4. Service Innovations.- 5. Marketing and Logistic Channel Management.- 6. Entrance Strategies - Choosing your Competitive Arena.- 7. Protecting Your Innovations.- 8. Technology Dynamics and Disruptive Innovation.- 9. Financing and Valuation of Innovations.- 10. Emerging Platforms for Innovation.- 11. Understanding and Managing Creative People.- 12. Communities, Networks and Reputation.- 13. Society, Government and Innovation.
This is an exciting new edition of a core textbook that explores innovation management from a global perspective. Innovation management is increasingly significant, both as an academic discipline and as an integral part of the way businesses seek to change and grow. However the key factors behind successful innovation and the process by which innovation is turned into profit in the global arena remain largely undefined. The new edition provides a unique answer to these questions and offers a step-by-step guide to innovation strategy development, taking into account the global context in which businesses today operate.
Written by a highly experienced instructor, this is an ideal companion for undergraduate students of innovation as well as postgraduate and MBA students taking modules with an innovation component.
Written by a highly experienced instructor, this is an ideal companion for undergraduate students of innovation as well as postgraduate and MBA students taking modules with an innovation component.