Jim Koch

Founder of The Boston Beer Company, Samuel Adams brewer, and catalyst of American craft beer, Jim Koch tells all when it comes to business, beer, and turning your passion into a successful company. His innovative company model and savvy business choices offer counter-intuitive lessons that readers can put to work right away. This book will show you how be successful while doing what you love.

IntroductionPART I: Mashing1. Blow It Up2. Turn Your Receiver On3. Open Yourself to "Holy Shit"4. Make It Better or Cheaper5. Do the Math6. Avoid "Smart" Investors7. Look Hard for Talent. Then Look Again8. The Best Marketing Plan Ever9. Find Your Yoda10. Sacred Cod Boston Lager?11. The Difference Between Sex and MasturbationPART II: Boiling And Cooling12. String Theory13. "I Make My Money When I Buy the Goods"14. The Strength of the Weak15. The Golden Rule of Selling16. My Best Sales Call of All Time17. You Can't Hear with Someone Else's Ears18. You Don't Climb a Mountain to Get to the Middle19. Give Them Something to Talk About20. When You're Right, Push It21. Take the Giant Turds in StridePART III: Fermenting22. Grow Skinny23. If You're Not the Lead Dog, the Scenery Never Changes24. Launch Your Long Shots25. There's No Pretending About Quality26. The Most Expensive Education You'll Ever Get27. We Take Beer Seriously, but Not Ourselves28. The CEO Flies Coach29. The "Fuck You" Rule30. Always Raise the Average31. Make Your Public Offering Public32. Learn to Take a PunchPART IV: Maturation33. Grow When You're Not Growing34. Endure the Endings35. Mind Your Protection36. If the Sun Is Shining, Look Out for an Avalanche37. The Recall: Our Best Crisis Ever38. Let Helga Do the TalkingPART V: Packaging39. Practice Fingerspitzengefu¿hl40. Stop Painting and Start Partnering41. Welcome the Dude with the Gold-Painted Toenails42. Quench Your Own ThirstAcknowledgmentsJim's BookshelfNotesIndex

NATIONAL BESTSELLER and named a 2016 Best Book of the Year by Inc., Business Insider, Forbes, and Amazon"Boston Beer's Jim Koch offers readers a six-packof wisdom." - The Boston Globe"Like Steve Jobs, Bill Gates, Larry Ellison, and the other greats, Jim Koch's entrepreneurial journeyis motivated by a deep commitment to making superb products and building aunique culture that reinforces innovation and risk-taking. This book tells acompelling story about how he did it. The lessons will be invaluable for anyonestarting a business or building a career."-Bill Hambrecht, co-founder or Hambrecht & Quist and chairman of WRHambrecht + Co Pull up a chair and crack open a Sam Adams. It's time to leave behind business as you know it.Quench Your Own Thirst covers everything from finding your own Yoda to Koch's theory on how a piece of string can teach you the most important lesson you'll ever learn about business. Koch also has surprising advice on sales, marketing, hiring, and company culture. His anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launchinga successful business, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love. So, are you quenching yourown thirst - or someone else's?