Beschreibung:
Joe Pulizzi is founder and chief content officer for Junta42, the leading online resource for content marketing.
This fully updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.Apply the methods laid out for you in Content Inc., and before you know it, you'll be running your own profitable, scalable business.