Beschreibung:
Joe Pulizzi is founder and chief content officer for Junta42, the leading online resource for content marketing.
Distributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing.