Robert Libby is the David A. Thomas Professor of Accounting and Accounting Area Coordinator at Cornell University, where he teaches the introductory financial accounting course. He previously taught at the University of Illinois, Pennsylvania State University, the University of Texas at Austin, the University of Chicago, and the University of Michigan. He received his BS from Pennsylvania State University and his MAS and PhD from the University of Illinois; he also successfully completed the CPA exam (Illinois).Bob was selected as the AAA Outstanding Educator in 2000 and received the AAA Outstanding Service Award in 2006 and the AAA Notable Contributions to the Literature Award in 1985 and 1996. He has received the Core Faculty Teaching Award multiple times at Cornell. Bob is a widely published author and researcher specializing in behavioral accounting. He has published numerous articles in The Accounting Review; Journal of Accounting Research; Accounting, Organizations, and Society; and other accounting journals. He has held a variety of offices including vice president, in the American Accounting Association, and he is a member of the American Institute of CPAs and the editorial boards of The Accounting Review and Accounting, Organizations, and Society.

CHAPTER 1: Financial Statements and Business Decisions Focus Company: Le-Nature's Inc.CHAPTER 2: Investing and Financing Decisions and the Accounting System Focus Company: Chipotle Mexican GrillCHAPTER 3: Operating Decisions and the Accounting System Focus Company: Chipotle Mexican GrillCHAPTER 4: Adjustments, Financial Statements, and the Closing Process Focus Company: Chipotle Mexican GrillCHAPTER 5: Communicating and Analyzing Accounting Information Focus Company: Apple Inc.CHAPTER 6: Reporting and Interpreting Sales Revenue, Receivables, and Cash Focus Company: Skechers U.S.A.CHAPTER 7: Reporting and Interpreting Cost of Goods Sold and Inventory Focus Company: Harley-Davidson, Inc.CHAPTER 8: Reporting and Interpreting Property, Plant, and Equipment; Intangibles; and Natural Resources Focus Company: FedEx CorporationCHAPTER 9: Reporting and Interpreting Liabilities Focus Company: StarbucksCHAPTER 10: Reporting and Interpreting Bond Securities Focus Company: AmazonCHAPTER 11: Reporting and Interpreting Stockholders' Equity Focus Company: MicrosoftCHAPTER 12: Statement of Cash Flows Focus Company: National Beverage CorporationCHAPTER 13: Analyzing Financial Statements Focus Company: The Home DepotAPPENDIX A: Reporting and Interpreting Investments in Other Corporations Focus Company: The Walt Disney CompanyAPPENDIX B: Target Corporation, Form 10-K Annual Report APPENDIX C: Walmart Inc., Form 10-K Annual Report APPENDIX D: Industry Ratio Report APPENDIX E: Present and Future Value Tables

Libby/Libby/Hodge wrote this text based on their belief that the subject of financial accounting is inherently interesting, but financial accounting textbooks are often not. They believe that accounting is an exciting field of study and one that is important to future careers in business. When writing this text, they considered career relevance as their guide when selecting material, and the need to engage the student as their guide to style, pedagogy, and design.Financial Accounting 11e successfully implements a real-world, single focus company approach in every chapter. The companies chosen are engaging and the decision-making focus shows the relevance of financial accounting regardless of if a student has chosen to major in accounting.Libby/Libby/Hodge believes in the building-block approach to teaching transaction analysis. Most faculty agree that mastery of the accounting cycle is critical to success in financial accounting, and yet most financial texts introduce and develop transaction analysis in one chapter, bombarding a student early in the course with an overload of new concepts and terms. The authors slow down the introduction of transactions, giving students time to practice and gain mastery. This building-block approach leads to greater student success in their study of later topics in financial accounting such as adjusting entries.