Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition
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Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition

Jay B. Barney
Pearson
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ISBN-13:
9781292258041
Veröffentl:
2018
Erscheinungsdatum:
27.07.2018
Seiten:
390
Autor:
Jay B. Barney
Gewicht:
916 g
Format:
254x202x23 mm
Sprache:
Englisch
Beschreibung:

Jay Barney is currently a Presidential Professor of Strategic Management and holds the Lassonde Chair in Social Entrepreneurship at the Eccles School of Business at the University of Utah. He received his undergraduate degree from Brigham Young University, and his master’s and PhD degrees from Yale University. Previously, he served on the faculties at the Anderson Graduate School of Management at UCLA, the Mays School of Business at Texas A&M University, and as the Chase Chair for Excellence in Strategic Management at the Fisher College of Business at the Ohio State University. He has also served as a visiting scholar at INSEAD in Fontainebleau, France and as a visiting professor at the Said Business School at Oxford University, United Kingdom.
PART I: THE TOOLS OF STRATEGIC ANALYSIS

For courses in strategy and strategic management.

Core strategic management concepts without the excess

Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.

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