che-chandler.de
|
| Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt. |
Development of Scientific Marketing in the Twentieth Century
Research for Sales in the Pharmaceutical Industry
PDF
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9781317316879
Veröffentl:
2015
Einband:
PDF
Seiten:
288
Autor:
Jean-Paul Gaudilliere
Serie:
Studies for the Society for the Social History of Medicine
eBook Typ:
PDF
eBook Format:
PDF
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.