Beschreibung:
An expanded & updated version of the award winning & bestselling one-stop entrepreneurial book used by hundreds of schools globally that has helped create or make better hundreds of thousands of entrepreneurs
Disciplined Entrepreneurship Expanded and Updated starts by combining the timeless and insightful principles of Disciplined Entrepreneurship with the practical tools found in the Disciplined Entrepreneurship Workbook into a single, comprehensive package. The book also has been updated with recent developments in the field and examples as well as a robust new library of additional resources. Author, entrepreneur, professor, and Managing Director of the Martin Trust Center for MIT Entrepreneurship, Bill Aulet systematically walks readers through exactly how to create a successful startup. This book presents a detailed, sequential but not linear integrated and proven 24-step framework that any entrepreneur can apply immediately to improve their chances of entrepreneurial success. Readers will also find:
- The number-one process reason that new ventures fail
- Entrepreneurship is not an art, but rather a craft that can be learned
- How the best idea or product is no assurance at all that you will win there is much more
Perfect for aspiring founders and entrepreneurs within existing organizations, Disciplined Entrepreneurship Expanded & Updated is also an invaluable resource for anyone who has already begun their entrepreneurial journey and needs practical, hands-on tools to help them take their business to the next level.
An expanded & updated version of the award winning & bestselling one-stop entrepreneurial book used by hundreds of schools globally that has helped create or make better hundreds of thousands of entrepreneursDisciplined Entrepreneurship Expanded and Updated starts by combining the timeless and insightful principles of Disciplined Entrepreneurship with the practical tools found in the Disciplined Entrepreneurship Workbook into a single, comprehensive package. The book also has been updated with recent developments in the field and examples as well as a robust new library of additional resources. Author, entrepreneur, professor, and Managing Director of the Martin Trust Center for MIT Entrepreneurship, Bill Aulet systematically walks readers through exactly how to create a successful startup. This book presents a detailed, sequential--but not linear--integrated and proven 24-step framework that any entrepreneur can apply immediately to improve their chances of entrepreneurial success. Readers will also find:* The number-one process reason that new ventures fail* Entrepreneurship is not an art, but rather a craft that can be learned* How the best idea or product is no assurance at all that you will win--there is much morePerfect for aspiring founders and entrepreneurs within existing organizations, Disciplined Entrepreneurship Expanded & Updated is also an invaluable resource for anyone who has already begun their entrepreneurial journey and needs practical, hands-on tools to help them take their business to the next level.
Preface xiIntroduction: News Flash: Entrepreneurship Can Be Taught! xvSix Themes of the 24 Steps xxxiTracking Your Progress: the Disciplined Entrepreneurship (DE) Canvas xliStep 0 Getting Started 1Step 1 Market Segmentation 12Step 1a Primary Market Research (PMR) 40Step 2 Select a Beachhead Market 54Step 3 Build an End User Profile 62Step 4 Calculate the Total Addressable Market (TAM) Size for the Beachhead Market 71Step 5 Profile the Persona for the Beachhead Market 83Step 6 Full Life Cycle Use Case 101Step 7 High-Level Product Specification 110Step 8 Quantify the Value Proposition 120Step 9 Identify Your Next 10 Customers 130Step 10 Define Your Core 138Step 11 Chart Your Competitive Position 150Step 12 Determine the Customer's Decision- Making Unit (DMU) 160Step 13 Map the Process to Acquire a Paying Customer 169Step 13a Windows of Opportunity and Triggers 185Step 14 Calculate the Total Addressable Market Size for Follow-on Markets 194Step 15 Design a Business Model 202Step 16 Set Your Pricing Framework 215Step 17 Calculate the Lifetime Value (LTV) of an Acquired Customer 225Step 18 Design a Scalable Revenue Engine 240Step 19 Calculate the Cost of Customer Acquisition (CoCA) 254Step 20 Identify Key Assumptions 269Step 21 Test Key Assumptions 275Step 22 Define the Minimum Viable Business Product (MVBP) 287Step 23 Show That "The Dogs Will Eat the Dog Food" 302Step 24 Develop a Product Plan 313What Else? Beyond the 24 Steps 323Glossary 329Acknowledgments 333About the Author 337Index 339
