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Omnichannel Retail
How to Build Winning Stores in a Digital World
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ISBN-13:
9781398612723
Veröffentl:
2023
Erscheinungsdatum:
03.09.2023
Seiten:
233
Autor:
Tim Mason
Gewicht:
398 g
Format:
231x152x16 mm
Sprache:
Englisch
Beschreibung:
Tim Mason, based in London, UK, has over 30 years' experience in the grocery and retail industries, specializing in customer loyalty and strategic marketing. He is CEO of Eagle Eye, a SaaS technology company specializing in delivering omnichannel personalization at scale.Sarah Jarvis, based in London, UK, has over 15 years' experience as a retail marketing leader in the loyalty industry. She has worked with some of the world's largest retailers to help them drive profitable growth by prioritizing the customer in their decision-making processes. She is the Communications and Propositions Director at Eagle Eye.
Chapter - 00: Introduction; Chapter - 01: The digital imperative; Chapter - 02: Analogue learnings; Chapter - 03: Is loyalty dead?; Chapter - 04: The fundamentals of loyalty; Chapter - 05: Data-based retailing; Chapter - 06: The power of personalization; Chapter - 07: 'Near me' - the importance of place; Chapter - 08: The digitally augmented store; Chapter - 09: Mobile makeover; Chapter - 10: Marketing in the moment; Chapter - 11: Monetizing the customer connection; Chapter - 12: The culture of loyalty; Chapter - 13: Lessons learnt;
The retail world is now more competitive than ever and to succeed, businesses must embrace an omnichannel approach. Understand how to harness the power of the digital customer connection to provide personalized and value-driving customer experiences in this extensively updated new edition.