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Jobs to Be Done
A Roadmap for Customer-Centered Innovation
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Gewicht:
256 g
Format:
226x151x16 mm
Beschreibung:
STEPHEN WUNKER worked with Christensen for years, led development of one of the first smartphones, and now runs New Markets Advisors. He has written for Forbes, Harvard Business Review, and The Financial Times.
Discover profitable new product ideas when you focus on what customers need, not on what they want.