Drawing on Foucault's notion of governmentality, this collection explores relations between the intimate governance of bodies and political governance. The contributors offer empirically grounded yet theoretically sophisticated case studies showing how gendered, racialized, and socioeconomic agendas structure medical and scientific practices. Developing and utilizing a poststructuralist feminist framework, the chapters investigate emerging gendered discourses and practices around health, such as breast cancer charities, lifestyle genetic testing, new reproductive technologies, and the development and marketing of various psychotropic and hormonal drugs. This will be a key reader for anyone interested in the social implications of cutting edge medical technologies.

Introduction
Governing the Female Body: Three Dimensions of Power
Paula Saukko & Lori Reed

I. MEDIATED SELF-HEALTH

1. “It’s Down to You”: Psychology, Magazine Culture, and Governing Female Bodies
Lisa Blackman

2. Beyond Pill Scares? Online Discussions on Genetic Thrombophilia and Gendered Contradictions of Personalised Medicine
Paula Saukko

3. Gender, Pathology, Spectacle: Internet Addiction and the Cultural Organization of “Healthy” Computer Use
Lori Reed

II. PRIVATIZATION AND THE BODY PROPER-TY

4. Pink Ribbons Inc.: The Emergence of Cause-Related Marketing and the Corporatization of the Breast Cancer Movement
Samantha King

5. Regulation through the Postfeminist Pharmacy: Promotional Discourse and Menstruation
Joshua Gunn & Mary Douglas Vavrus

6. Productive Bodies: Women, Work, and Depression
Kristin A. Swenson

III. TRANSNATIONAL BODY POLITICS

7. “The Pill” in Puerto Rico and the Mainland United States: Negotiating Discourses of Risk and Decolonization
Laura Briggs

8. Biopolitical Media: Population, Communications International, and the Governing of Reproductive Health
Ronald Walter Greene & David Breshears

9. Disciplining the Ethnic Body: Latinidad, Hybridized Bodies, and Transnational Identity
Angharad N. Valdivia & Isabel Molina

IV. SCIENCE, NATURE AND GENDER

10. “Doing What Comes Naturally . . .” Negotiating Normality in Accounts of IVF-Failure
Karen Throsby

11. Feminism’s Sex Wars and the Limits of Governmentality
Barbara Mennel

12. Beyond XX and XY: Living Genomic Sex
Ingrid Holme

Contributors
Index